Associate Director of Digital Marketing - Eden Plumbing - Toronto, Canada (Remote)
(2023-03 - 2025-03)
- Managed social media accounts end-to-end, creating engaging content to increase brand visibility and audience engagement across platforms.
- Developed and implemented a comprehensive content calendar, ensuring a consistent and strategic online presence aligned with business objectives.
- Conducted market research to stay updated on industry trends and competitor activities, informing data-driven marketing decisions.
- Utilized analytics tools to measure, report on, and optimize the performance of social media efforts and campaigns.
- Responded to customer inquiries and comments on social media platforms in a timely and professional manner, enhancing brand reputation.
- Contributed to blog posts, articles, and website content to support SEO and organic traffic growth.
- Created visually appealing graphics and images for deployment across various social media platforms using design tools.
Assistant Manager – Production Design & Digital Marketing - ALL4ONE Communications (Pvt.) Ltd. - Islamabad
(2020-06)
360° media solutions: Film, TVCs, Digital Marketing, PR & Social Media
- Produced digital marketing ads (Matrix App) and contributed to content creation across social media channels for multiple brand clients.
- Supported the Brand Pakistan / Salam Pakistan campaign – a major government-backed digital initiative promoting 300+ tourism destinations.
- Developed creative assets for music videos, web series, and branded content, ensuring alignment with client's digital marketing goals.
- Managed marketing communications for corporate and commercial clients, delivering integrated campaigns across digital and traditional media.
Creative Lead & Content Manager - Schola Nova School - Islamabad
(2024-08 - 2025-09)
- Developed and executed creative communication campaigns and digital content to promote school events, fostering community engagement.
- Managed school social channels and visual brand identity, producing graphics, photos, and video content for online platforms.
- Implemented feedback mechanisms to evaluate campaign performance and improve future communication efforts.
Intern - Manhattan Advertising Agency
(2015 - 2019)
Completed internship at Manhattan Advertising Agency, gaining hands-on experience in campaign strategy, media planning, and content production.
- Executed university projects including broadcast advertising, digital editorial graphics, visual music production, and factual content creation.
- Applied multi-platform content strategies across radio, print, and digital formats for various brand communication briefs.
