Quratulain Lakho

Versatile marketing professional with hands-on experience in content strategy, project management, and client coordination. Skilled at managing workflows and supporting campaigns to ensure smooth execution. Adaptable, proactive, and focused on contributing to brand growth.

Content & Social Media Executive at Carpe Diem Team (2024-01 – Present)

Created and managed social media content aligned with brand guidelines and marketing objectives.

• Created social media copy based on brand guidelines and marketing needs.
• Managed content calendars to ensure timely and consistent posting aligned with marketing objectives.
• Coordinated with designers and clients to implement feedback and maintain brand consistency in visuals, tone, and messaging.
• Tracked performance to optimize engagement and content effectiveness.

Executive Assistant (Marketing & Operations) at Carpe Diem Team (2024-01 – Present)

Supported marketing operations, client communication, and cross-team coordination.

• Supported clients with day-to-day marketing operations, communication, and task management.
• Coordinated timelines, deliverables, and internal follow-ups across content and design teams.
• Managed client communication to ensure clarity, alignment, and smooth execution.
• QA-checked social media posts and assisted with documentation, reporting, and process improvement.

Management Trainee Officer (MTO) at ICMA – Center of Excellence (2023-01 – 2024-01)

Coordinated corporate training and professional events with focus on logistics and stakeholder communication.

• Coordinated planning and execution of corporate trainings and professional events.
• Managed logistics, schedules, and stakeholder communication for smooth delivery.
• Served as a key contact for corporate clients, ensuring requirements were clearly understood and met.

Corporate Marketing & Communication Intern at PharmEvo (2022-01 – 2022-12)

Supported corporate marketing initiatives and event coordination.

• Supported corporate marketing initiatives and event coordination
• Assisted with internal and external communications for official events.
• Helped prepare documentation, invitations, and marketing materials.

Content Writer at Freelance (2021-01 – 2022-12)

Created original website copy and optimized content for SEO.

• Created original website copy that drives action and aligns with brand messaging.
• Optimized content based on SEO best practices to improve search visibility and engagement.

Bachelors of Business Administration in Business Administration – Iqra University (2018-01 – 2022-12)