Rahimeen Ali

Mapped user and product requirements for a B2B travel intelligence chatbot, translating real-time traffic update needs into clear functional specifications and user flows. Authored technical product proposals and mapped end-to-end system workflows using Miro to align cross-functional engineering teams on project scope and sequencing. Executed a comprehensive UI/UX and SEO audit of the corporate web platform, converting usability heuristic evaluations into a prioritized backlog of strategic improvement opportunities.

Product Intern at NLC Smart Solutions (2026-06 – Present)

• Mapped user and product requirements for a B2B travel intelligence chatbot, translating real-time traffic update needs into clear functional specifications and user flows.
• Authored technical product proposals and mapped end-to-end system workflows using Miro to align cross-functional engineering teams on project scope and sequencing.
• Executed a comprehensive UI/UX and SEO audit of the corporate web platform, converting usability heuristic evaluations into a prioritized backlog of strategic improvement opportunities.

Senior Project at Caregiver Support System (2025-08 – 2026-05)

• Executed semi-structured interviews and thematic analysis across informal caregivers and healthcare professionals to map primary logistical stressors and secondary emotional strains within collectivist caregiving environments.
• Designed and prototyped a dual-interface mobile app (Caregiver & Care-Recipient views) in Figma, incorporating high-legibility UI patterns and voluntary self-reporting features ("I took my meds") to preserve elderly autonomy.
• Formulated culturally tailored UX features, including situational stress-relief toolkits, private emotion journals, and habit-building check-ins visualized via growth progress tracking to mitigate emotional burnout.

HCI Project at LUMS Markaz — E-Commerce Platform (2025-01 – 2025-05)

• Conducted user research (n = 50 surveys, 20 interviews) to identify key pain points for student buyers and sellers, including fragmented discovery, non-transparent pricing, and reliance on unverified transactions.
• Designed 11 low-fidelity wireframes and 13 interactive high-fidelity screens in Figma, introducing targeted solutions such as an in-app negotiation feature, category/price filters, peer ratings, and seller authentication badges.
• Evaluated prototypes via usability testing, achieving a System Usability Scale (SUS) score of 81.67; leveraged task-completion metrics (0.45 completion rate on a core flow) to establish a data-driven iteration roadmap.

User Research & Behavioral Analysis at Quantitative Stress Analysis (2024-08 – 2024-12)

• Conducted causal inference analysis (Python: NumPy, Pandas, Matplotlib) on survey data (n = 150) to isolate key drivers of university students' stress, modeling relationships between environmental factors and user experience outcomes.
• Identified academic pressure, financial concerns, and career uncertainty as top primary metrics impacting users, translating complex statistical outputs into actionable recommendations for targeted interventions.

Assistant Director, Promotions & Publications at LUMS Entrepreneurial Society (2023-08 – 2024-05)

• Coordinated across 8 cross-functional teams to align execution and maintain consistency across 5 concurrent projects.
• Designed and executed content strategy across 7 platforms, tailoring messaging to distinct user segments.
• Managed logistics and content execution for a flagship campaign hosting 1,000+ delegates against a non-negotiable timeline.

BSc (Hons) in Economics & Mathematics, Computer Science Minor – Lahore University of Management Sciences (LUMS) (2022 – 2026)

IB Diploma Programme – Beaconhouse Newlands (2020 – 2022)