
Rajev
working as Senior Manager(Retail Sales) and having 17 years work experience in retail sales ,Business Development and Business operations.
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About
I am a result-oriented and highly driven professional with over 17 years of extensive experience with PTCL Group in Telecom Retail sales, business development, Business Operations , projects Management, Customer operations, and Network Management, primarily with PTCL ( Sukkur Region, Karachi Region and Hyderabad Region both rural and city across South). I have consistently demonstrated the ability to lead high-performing teams having 170 Field FSAs, two Sales Managers and 12 Sales Executives across Sukkur Region , drive customer-focused strategies, Retails Sales and revenue targets and marketing activities with products penetrations and corporate interactions, and deliver operational excellence in a fast-paced, competitive environment. Currently serving as Senior Manager Sales (STR) , I leverage deep technical knowledge and strong business acumen to support organizational goals and market growth in leading telecommunication industry.
I have completed a two-year Harvard ManageMentor Business Graduation Program (2018–2019), covering 20 advanced courses in sales, marketing, leadership, technical , and business development, through a partnership between PTCL and Harvard. My credentials also include the MDP program in collaboration with Engage Consultancy and PTCL HYPO Program, along with Scrum Fundamental Certification to tackle critical small and medium time based projects and also covered 40+ Network information system based courses to handle cyber securities and network attacks effectively that directly affect sales software / Data without knowledge. I am now seeking a more challenging and responsible role where my creativity, innovation, and leadership can contribute to building a motivated, results-focused workforce, while fostering organizational and individual growth.
Experience
Senior Manager (Sales) – PTCL Group Sukkur Regions, Pakistan – Feb 2025 – To Present
RESPONSIBILITIES
- Extraordinary performance in Retail Sales as RSM across South I year-2025
- Handling STR’s retail sales business of 18k+ DSL , 18k+PSTN,450+ Smart TVs sales targets and exceed on monthly basis.
- Achieve and Exceed monthly and year target of new Sales ARPU 2000+ and 4.5M monthly new sales revenue and overall 100+M regiona re venue
- Monitoring DDS and KIOSK activities and surprise visits with minimum 40k+ DDS entries on monthly basis along with valid GIS as per online forms.
- Focused to develop sales channels resulting 112% YTD sales achievement projection in 2025 and 110% Q1-2026
- Highest FBB targets achievements across South and even country despite several network challenges and Rural Small region.
- Up to FSA level PJP planning on daily and weekly basis .
- Handling Regional Support functions for Quality sales monitoring , M1/M2 payments,ELC follow ups , Orders processing , system effectiveness and support where order’s needs technical assistance.
- Weekly meeting plans for corporate businesses and field visits.
- Leading BD section in STR to develop retail channel, RD and retailers .
- Leading Market intelligence portion to have areas and exchange wise competition visibility.
- Strongly follow up with technology as well as RNC team for timely clearance of orders and having 100% referral and validation %age in STR.
- Working for branding to have better product awareness in prominent places including exchanges, JS etc.
- Working for M1 and M2 bill payments.
- Focus on dress code and team grooming on daily morning sessions.
- HSE implementation based TBT sessions and wellbeing.
- Timely follow up to ensure filling of vacant positions and accomplish field headcount.
- Having continuous improving plans with low contributors to uplift as per monthly target threshold.
- Engaged with technology teams for reviewing network penetration and feasibilities to support front line FSAs and executives.
Senior Manager (Business Operations) – PTCL Group STR & HYTR, Pakistan – May 2018 – Jan 2025
RESPONSIBILITIES
- Responsible for resources and team management across Jurisdictions.
- Handling network base of 18k customers and 3k Flash fiber customers and 40M revenue.
- Identifying new sites for GPON planning, designing and feasibilities with optimization of ongoing planning to cover up potential areas.
- Working on cost cutting through resource management, store management and quick win plans through DP extensions in remote rural exchanges.
- Successfully optimized 06 hybrid MSAG from Sun rise Latifabad to uplift LLC network at Umerkot, site Hyderabad, Sanghar city, 15 more Hybrid MSAGs sunset from Sun rise Qasimabad planned to relocate in rural areas to improve KPIs and CHI for the region and 10+ more MSAGs optimized through FF foot prints and ready for further relocation to improve LLC across remote rural exchanges. Currently, working to spare and optimize 3 Hybrid MSAGs from Sukkur to save yearly 1M operational cost and maintenance cost.
- Developing team with service mindset and successor planning as well.
- Successfully accomplished targeted network rehabilitation project works of 150+ Network elements.
- Focused on customer quality and CHI by improving planned gray areas and indicators.
- Targeted Rehabilitation and network improvement works plans through OPEX.
- Strong coordination with all stakeholders for getting maximum business outcomes and service excellence being scattered areas with old networks.
- Working closely with Sales /revenue and ANR teams to plan well on daily /weekly and monthly basis and due to which getting leading Gross growth in both PSTN and DSL and extra achieve than assigned restoration targets with net growth as well.
- Identifying quick win dry pockets and DP extensions for maximum business support.
- Close liasioning and field activities plans with Sales team, arranging motivational gatherings, morning meetings and local PROMO designs to strength competition and growth.
- Pursue technical team to get attended time to time highlighted backend issues including PM for which managed local BO-Tech whattsapp group.
- Team’s HSE awareness sessions and implementations with priority basis.
- Played key role in NTP Johar Exchange Karachi project as PD.
- Successfully got support of 18 Hybrid MSAGs in rural zone Hyderabad in 2018 which is great milestone and support to uplift network in rural areas at Hyderabad.
- Locally planning and transformed long distance network from copper to MSAG’s/Tie in major cities of rural areas at Hyderabad.
- To boost up business growth, locally planned monthly /special days either through rewarding or competition among teams for best growth.
- Fully supportive to development wing for well execution of rehab works by aligning BO teams for speedy executions.
- Re-shape Old massy network start from MDF’s then cabinets and loops in rural areas of Hyderabad in remote areas till Tharparker.
- First milestone of 18 MSAGs and 750 Pigtail DPs successfully completed in 2018 till first quarter of 2019.
- Almost 90% network NEs maintained in rural areas within available resources.
- Trained CPEIs/TPIs as cable jointers to cover up shortfall of cable jointer at remote stations.
- Align team for Win back and retentions activities in parallel.
- Daily customer issues monitoring and identifying worst network areas for improvement.
- Work on network rationalization for profitability.
- Responsible for all network preventive /corrective maintenance execution and timely completion
- Maintaining a team work environment.
- Successor planning and 06 TPIs were uplifted as ABM till BM as per potential
- Focused on service KPIs especially MTTR and denial, pursue NTT follow ups proactively.
- Quick win FTTH planning in rural areas is going on for spreading our latest technology in rural areas to strengthen business as well as to beat the local competitors in market through FTTH and LLC MSAGs.
- Any other job assigned by the supervisor.
Business Manager (Operations) – PTCL Group Sukkur and Larkana (STR) – July 2012 – June 2017
- Responsible for customer care, and customer issues handling.
- Proactive to manage business by targeting areas and potential.
- Successfully got an amount of Rs: 24M from local government during my posting at Larkana and strengthened network through 06 proposed MSAGs which is the key success story at that time.
- Well managed service kpis as well as business growth.
- Responsible for continuity of customer services by maintaining network.
- Planned for network improvement and rehabilitation plans.
- Close coordination with RO and SRO to boost up recovery and retentions.
- Lead sales and smart shop teams for better outcomes.
- Created team work environment.
- Building team’s confidence through sessions.
- Implement company’s code of conduct
Assistant Business Manager – PTCL training Centre Jacobabad – Oct 2010 to Nov 2011
L/A Manager MMnBB – PTCL training Centre Jacobabad – Dec 2011 to June 2012
- Uplift team work and synergy due to remote and tribal area.
- Trained team that how to deal with customer and communication skills.
- Enable network for better customer care.
- Build dedicated teams for initiating different tasks in parallel.
- Played a leading role during Super flood in 2010-11 and remain closed coordination with local agencies
/ lead from front and worked for customers and company during super flood where PTCL remain the first to re-connect customers during critical situation.
- With strong follow ups and involvement till down levels and pursuance with technical teams managed DSL faults KPIs as well as network continuity KPIs best at STR.
Education
Master of Engineering (ME) Communication Engineering – Quaid-e-Awam University of Engineering, Science & Technology, Nawabshah, Sindh – Jan-2012-13 – March 2019
Bachelor of Engineering (BE) Telecommunication Engineering – Mehran University of Engineering & Technology Jamshoro, Sindh – Jan 2005 – Dec 2008
An Entire EMBA in 1 Course: Award Winning Business School Prof on dated:17-12-2025 with 8 credit hour through
(Udemy certificate No.UC-c913eea0-0b1b-4d7a-bd77-9a83f4ba5d77 and reference No.0004)
PHD in Communication Engineering – Quaid e-Awam University of Engg Science &Technology, Nawabshah – Research work in prog
