Senior Operations Manager - Highfy - Pakistan
(2025-11)
- Lead end-to-end inbounding, inventory, fulfillment, and last-mile logistics for a high-growth e-commerce business processing ~4,000 daily dispatches via 3PL partners.
- Led end-to-end Warehouse Management System (WMS) deployment, digitizing inbound, inventory, and fulfillment workflows and enabling centralized order visibility across operations.
- Streamlined order processing and system integrations through OMS deployment, eliminating manual handoffs between order capture, picking, and dispatch.
- Build and scale operational SOPs to support rapid growth while maintaining SLA adherence, cost efficiency, and customer satisfaction.
- Lead cross-functional teams across operations, supply chain, technology, and logistics to deliver fulfillment KPIs.
Fulfillment Manager - Bazaar Technologies - Karachi, Pakistan
(2024-01 - 2025-11)
- Managed 2 mother warehouses and 1 hybrid spoke serving General Trade, HORECA, and Consumer channels — 5,000–10,000+ SKUs handled.
- Improved overall inventory health from 75% to 98% and inventory accuracy from 98% to 99.98% through 3-way QC and cycle count deployment.
- Reduced customer-impacting out-of-stock cases from 4% to 0.16% and cut inventory NMV (Net Merchandise Value) loss from 2% to 0.3%.
- Launched "Bazaar at Your Doorstep", a new direct-to-consumer (B2C) vertical, leading end-to-end operational rollout.
- Led a team of 5 Assistant Managers, 60 Store Operators, and 30 labor staff (95+ direct/indirect reports).
- Awarded Facility of the Quarter (Pan-Pakistan) and BZ Bolt – Getting Things Done for 5S compliance and KPI excellence.
City Manager – Mid-South Region - Bazaar Technologies - Sukkur, Hyderabad, Mirpurkhas, Khairpur
(2023-01 - 2023-12)
- Owned end-to-end supply chain operations across 8 cities (Hyderabad, Sukkur, Khairpur, Mirpurkhas, Tando Jam, Jamshoro, Kotri, Thanabula Khan) for FMCG, staples, and electronics.
- Delivered 40% cost reduction by optimizing resource utilization and restructuring operational hierarchy across the region.
- Launched Warehouse-as-a-Service (WaaS) vertical, onboarding flagship clients including Lipton Pakistan (1,000-pallet operation) and PepsiCo (Sukkur Beverages Limited).
- Reduced inventory damage and disposals to 0.003% and brought NMV loss from 0.5% to 0%; achieved 100% PwC audit compliance and 100% finance reconciliation.
- Launched the spoke-model warehouse network and implemented order-level processing with vertical racking systems to optimize regional throughput.
- Led a workforce of 1 Facility Lead, 5 Assistant Managers, 26 Store Operators, and 16 labor staff.
Facility Manager - Bazaar Technologies - Hyderabad, Pakistan
(2022-05 - 2023-01)
- Managed Hyderabad mother warehouse operations leading 3 Assistant Managers, 20 Store Operators, and 12 labor staff.
- Improved Goods-to-Saleable (G2S) by 15% and reduced customer out-of-stock impact to 0%.
- Achieved operational excellence by introducing new processes and reducing headcount by 42% while maintaining throughput.
- Reduced complaint rate by 30% through structured training and loss prevention initiatives; sustained 100% monthly inventory reconciliation.
Dark Store Manager - Airlift Technologies - Hyderabad, Pakistan
(2022-02 - 2022-05)
- Managed express (dark store) warehouse operations across Hyderabad, leading 2 Live Ops Leads and 30 Store Operators.
- Improved order processing time by 15% through root-cause analysis and drove 40% productivity gain via workforce optimization.
- Reduced complaint rate by 40% through structured training and process improvement; partnered with Supply Ops to operationalize reverse logistics.
Warehouse Deployment Associate - Airlift Technologies - Pakistan (Nationwide)
(2021-11 - 2022-02)
- Successfully deployed 29 warehouses in 60 days across Pakistan in coordination with cross-functional launch teams.
- Owned backend system configurations, vendor coordination, and operational compliance at launch.
- Recognized with the PMO Award for Role Merge — led role-consolidation initiative that reduced overhead while improving productivity.
Inventory Operations Lead - Airlift Technologies - Hyderabad, Pakistan
(2021-08 - 2021-11)
- Owned end-to-end inventory health for Hyderabad express warehouses; sustained >98% order accuracy through strict QC audits.
- Managed inventory disposal tracking, supplier credit recovery, and shrinkage negotiations.
City Sales Representative - Cheetay Logistics - Hyderabad, Pakistan
(2020-08 - 2021-08)
- Launched Cheetay marketplace operations in Hyderabad; onboarded 100+ restaurant partners in the first month.
- Managed vendor negotiations, commission structures, account setup, and rider-fleet coordination.
Finance Intern - Sui Southern Gas Company (SSGC) - Karachi, Pakistan
(2019-06 - 2019-08)
- Supported payroll management, reconciliations, and discrepancy resolution; updated Oracle ERP for payroll and expense entries.
- Assisted in budgeting and financial feasibility analysis for capital projects.