Rajpoot Frasat

Strategic Amazon Brand Manager with 5+ years of experience driving end-to-end brand growth on Amazon. Expert in PPC strategy, FBA operations, inventory planning, and marketplace analytics. Proven ability to scale brands across US, UK, and UAE marketplaces, managing 8+ client accounts with combined annual sales revenue exceeding $27 million.

Skilled in optimizing ACOS, maximizing ROAS, reducing operational costs, and improving account health. Combines data-driven advertising with operational excellence to increase profitability and brand visibility. Seeking to lead brand strategy for a high-growth e-commerce company.

Amazon Brand Manager at Forward Thinker IT Services PVT (2021-01 – Present)

• Lead brand strategy and PPC execution for 8+ client accounts across US, UK, and UAE marketplaces, managing combined annual sales revenue exceeding $27 million
• Structured and launched 20+ Sponsored Products, Sponsored Brands, and Sponsored Display campaigns across Auto and Manual (Broad, Phrase, Exact) match types
• Reduced average ACOS from 32% to 18% (44% improvement) and increased ROAS by 40% through data-driven campaign restructuring and negative keyword strategies
• Conducted weekly search term mining and placement reports, identifying high-converting keywords and eliminating wasteful spend through negative targeting
• Managed daily PPC budgets and bids across multiple time zones (US, UK, UAE), ensuring maximum ad spend efficiency without exceeding targets
• Performed competitor keyword analysis and integrated high-potential search terms into existing campaigns
• Directed FBA operations including inbound shipments, inventory forecasting, and resolution of stranded/suppressed inventory, maintaining IPI scores above 450
• Recovered over $15,000 in lost inventory claims (SAFE-T claims, missing units, overcharged FBA fees) through systematic case log management
• Coordinated with 3PL warehouses to reduce dispatch delays and ensure timely product availability during peak seasons
• Developed weekly and monthly performance reports for brand owners, providing actionable insights on sales, ad spend, and inventory health
• Launched a new product that achieved #1 bestseller rank in its subcategory within the first 90 days of release
• Managed removal orders and excess stock decisions, preventing long-term storage fees and improving inventory turnover
• Consistently grew client brands by an average of 40–60% year-over-year through integrated PPC strategy, inventory management, and marketplace expansion

Amazon PPC & Operations Specialist at Milkyway Galaxy Company (2020-01 – 2021-12)

• Managed PPC campaigns and basic operations for multiple client accounts, focusing on Sponsored Products and keyword optimization
• Reduced ACOS by 25% within first 3 months through aggressive negative targeting and bid adjustments
• Prepared weekly performance reports and presented insights to clients, building trust and securing long-term contracts
• Assisted in inventory coordination and case log resolution for small to mid-sized brands

Bachelor's Degree in Information Technology (IT) – Government College University, Faisalabad (2016-01 – 2020-12)