Rashid Khalid

Results-driven E-Commerce Operations & Multi-Channel Specialist with a proven track record of taking 100% operational ownership over international digital storefronts. Expert in managing end-to-end catalog architectures across eBay, Shopify, and TikTok Shop, maintaining 100% data precision from technical specification sheets. Highly skilled in deploying generative AI tools (Gemini & Veo) for search engine optimization (SEO), digital content creation, and data management.

Adept at managing inventory webhooks, optimizing store health metrics, and driving organic consumer traffic through targeted social marketing campaigns.

E-COMMERCE OPERATIONS SPECIALIST - M A Dealz / WM Global Ventures LLC - Richmond, TX, USA (Remote)

(2025-08 - 2026-07)

• Assumed 100% full operational ownership of eBay, standalone Shopify, and TikTok Shop digital retail storefronts, maintaining zero catalog discrepancies across all platforms.
• Executed high-volume product listing deployments directly from supplier specification sheets, guaranteeing 100% data fidelity across technical attributes, pricing, and variants.
• Integrated advanced generative AI frameworks (Gemini & Veo) to write search-optimized, mobile-scannable product copy and produce short-form video hooks for social feeds.
• Monitored API webhooks, daily store analytics, feedback metrics, and backend system logs to maintain account health ratings well within platform compliance standards.
• Enforced strict corporate security protocols, protecting proprietary vendor invoices, internal pricing formulas, and customer database privacy.

FACEBOOK MARKETING EXECUTIVE - Freelance / Digital Projects - Dina, Pakistan

(2023-06 - 2024-01)

• Designed and executed paid Facebook advertising campaigns targeting specific demographic segments in Punjab, increasing overall page engagement by 65%.
• Structured data-driven content marketing strategies and performed A/B split testing on ad creatives to lower Cost-Per-Click (CPC) and optimize ROI.
• Generated over 120 high-intent consumer leads within 4 weeks for a regional furniture retailer through precise audience segmentation.

DATA ENTRY & EXCEL MANAGEMENT ASSISTANT - Private Client - Remote

(2018-01 - 2020-01)

• Managed multi-sheet Excel inventory databases, updating stock counts, sales logs, and customer transaction profiles for executive reporting.
• Executed routine data cleaning, removed formatting inconsistencies, and maintained strict data integrity standards across spreadsheet files.

FSc in Science - Science - Riffa International