Senior art director - Fishbowl
(2023-05)
Major Clients: Continental Biscuits Limited, JS Bank, Proton Pakistan
- Orchestrated and managed Personal Loan and Credit Card campaigns for JS Bank.
- Offered daily operational support and contributed to design tasks as required.
- Supervised a team of designers, fostering seamless collaboration and ensuring timely project delivery.
- Took the helm in crafting packaging artworks for Tiger and Milcolu brands.
Associate Art Director - RG BLUE COMMUNICATIONS (PVT) LTD.
(2017-01 - 2023-04)
Major Clients: Hamdard Pakistan, BOLTS Pakistan, PIA, Engro Polymer, Reliance PetroChem, BankIslami Pakistan Ltd, Getz Pharma
- Spearheaded the creative execution of the Hakim Sa'id Awards in both 2018 and 2020.
- Designed and implemented TV commercial campaigns for Hamdard Pakistan, including flagship products such as RoohAfza, Safi, Joshanda, Ispaghol, RoohAfza GO, and Doodh RoohAfza.
- Led the entire launch process for Doodh RoohAfza, from conceptualization to execution.
- Overhauled more than 150 packaging designs for various Hamdard products, notable examples being RoohAfza, Instant Joshanda, Ispaghol, and Safi.
- Produced creative artworks for esteemed clients such as BankIslami Pakistan Limited, Engro Polymer, Reliance Petrom Chemical, and Getz Pharma.
Associate Art Director - Manhattan International
(2014-01 - 2017-12)
Major Clients: RB, P&G, Lafarge, Indus Motors
- Managed and executed all creative components for Veet Miss Super Model competitions in 2014 and 2015.
- Spearheaded the development and execution of television commercial campaigns for Harpic and Mortein.
- Devised and implemented a comprehensive 360-degree campaign for Veet within MAF (Modern Arabian Fashion).
- Formulated the master plan for branding Lafarge offices, ensuring a cohesive and impactful visual identity.
Art Director - IAL Satchi & Satchi
(2007-01 - 2014-12)
Major Clients: Head & Shoulders, Ariel, Safeguard, PIA, PSO, & Saudi Pak Bank.
- Facilitate effective communication of creative briefs and engage in collaborative brainstorming sessions with designated brand teams.
- Oversee and meticulously manage the entire creative execution process, ensuring seamless progression from conceptualization to final delivery.
- Skilfully develop and execute floor plans tailored to diverse brand events, optimizing spatial layout and design for maximum impact.
- Strategize and orchestrate compelling product campaigns, aligning messaging with brand objectives and target audience preferences.
- Design a wide array of visual assets including product packaging, press advertisements, and outdoor advertising materials such as Pana flex and hoardings, adhering to brand guidelines and industry standards.
Creative Manager (Design) - Manhattan Communications Leo Burnett
(2000-01 - 2007-12)
Major Clients: P&G, Herbal Essences, Head & Shoulders, Abbott, Safeguard, Pantene, Camay, Berger, Bayer, McDonald's, Samsung, PSO, & Yamaha.
- Facilitate clear communication of creative briefs and collaborate closely with designated brand teams to generate innovative ideas.
- Provide effective supervision and meticulous management throughout the entire creative execution process, ensuring seamless progression from inception to completion.
- Skillfully develop and implement floor plans tailored to various brand events, optimizing spatial design to enhance attendee experience and brand visibility.
- Strategically plan and execute engaging product campaigns, aligning strategies with brand objectives and market trends to drive impactful results.
Visualizer - Thaver Beats
(1997-01 - 2000-12)
Major Clients: Hitachi Luminar, Samsung, EFU Life Insurance, & Hilal Confectionaries.
- Collaborated closely with the Art Director to conceptualize and visualize ideas effectively.
- Identified optimal methods for translating conceptualized ideas into tangible forms and actionable plans.
- Strategically planned, developed, and executed ideas to fruition, ensuring seamless transition from conception to final product.
Visualizer - Artographics
(1995-01 - 1997-12)
Major Clients: Rhone-Poulenc, Roche Pakistan, & Sami Pakistan.
- Transitioned illustration execution from traditional manual methods to digital platforms, enhancing efficiency and versatility.
- Created diverse marketing materials including brochures, leaflets, banners, and more for pharmaceutical companies, ensuring alignment with brand guidelines and marketing objectives.
Visualizer - S&S cOMMUNICATION
(1993-01 - 1995-12)
Major Clients: Pearl Continental, SEARLE Pakistan, & Molty Foam.
- Designed assigned layouts manually, ensuring attention to detail and adherence to project requirements.
- Illustrated concepts and ideas to visually communicate messaging effectively.
- Arranged product layouts strategically to optimize visual appeal and usability.
