Rashid Sultan

I am an experienced Digital Marketing Professional with over 10+ years of expertise in SEO, SMM, SMO, SEM, PPC, Facebook, Google Ads, and Content Marketing. I have a proven track record of collaborating with clients to achieve their goals and objectives through strategic management of SEO, Pay-Per-Click, Website Analysis, Market research, and Social Media Campaigns. My ability to understand client requirements is demonstrated through thorough research and analysis.

Additionally, I possess exceptional business communication skills and excel at providing consultancy services across all organizational levels.

Search Engine Optimization Team Lead - Digilatics

(2025-10)

Search Engine Optimization Manager - Voltro by Falkenherz

(2022-12 - 2024-12)

• Designed and executed SEO strategies to boost rankings, traffic, and conversions.
• Conducted keyword research, competitor analysis, and technical SEO audits.
• Optimized website architecture, internal linking, and content for search visibility.
• Collaborated with content teams to deliver SEO-driven blogs, landing pages, and product descriptions.
• Monitored KPIs using GA, GSC, and SEMrush, delivering actionable reports to stakeholders.
• Implemented Core Web Vitals improvements and schema with developers.
• Mentored and managed the SEO team, ensuring high performance and continuous growth.
• Managed and optimized Google Performance Max campaigns to increase online purchases and ROI.
• Recovered suspended Google Ads & Merchant Center accounts, resolving policy violations and restoring ad activity.
• Improved ad targeting, asset optimization, and budget allocation to lower CPA and increase conversions.

Digital Marketing Team Lead - Technohus

(2021-10 - 2022-08)

• Led and managed a cross-functional digital marketing team, ensuring smooth project execution and timely delivery.
• Served as the primary point of contact for clients through chats, calls, and virtual meetings, building strong relationships and ensuring satisfaction.
• Developed and executed integrated digital marketing strategies across organic and paid channels to drive growth.
• Oversaw campaign planning, execution, integration, configuration, and performance tracking across multiple platforms.
• Delivered detailed project updates and performance reports to clients and stakeholders.
• Managed CMS and e-commerce platform integrations with social channels and third-party tools.
• Set up and managed Shopify stores, Facebook Shops, and Instagram Shops, including approvals and ongoing optimization.
• Directed SEO and organic social media strategies to improve visibility, engagement, and conversions.
• Ensured alignment of all digital initiatives with client objectives and agency standards.
• Supported agency operations with additional marketing and management responsibilities as needed.

Digital & SEO Analyst - USEO Dubai - Dubai

(2019-10 - 2021-09)

• Assist in the day-to-day administration of SEO & PPC campaigns.
• On-page SEO, Technical SEO, Keywords Research Analysis, recommendations and fixes.
• Working with Dubai-based clients to apply industry-standard SEO techniques to their websites.
• Review and audit the sites to improve targeted SEO keywords consistently.
• Perform detailed SEO Audits and drive the implementation roadmap of on-page optimization.
• Monitor the performance of the client's SEO strategies and provide recommendations for ongoing optimization.
• PPC campaigns setup, optimizations & changes per the demand or criteria.
• Review and perform daily account responsibilities associated with Google ads.
• Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facts of paid search following client goals.
• Handle new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives.

Digital Marketing Executive - IPS USA

(2017-09 - 2019-09)

• Assist in building and implementing the overall digital marketing strategy.
• Develop and manage digital marketing campaigns using techniques like SEO, PPC, and paid search.
• Plan and manage online brand campaigns to boost awareness within budget.
• Evaluate customer research, market trends, and competitor data.
• Deliver SEO strategies aligned with objectives and conduct website audits to guide client priorities.
• Collaborate with developers, manage interns, and follow the digital marketing manager's guidance.
• Understand website architecture, data layers, and analytics tools (Search Console, GA, Tag Manager).
• Address site structure and information architecture issues.
• Lead a small team to drive SEO across multiple brands.
• Perform competitor analysis and recommend content or page creation.
• Excel in team management, leadership, and collaboration.

SEO (Search Engine Optimization) Expert - Marketingeyeglobal.com

(2017-03 - 2017-09)

• Make plans and strategies for workflow.
• Execution and Implementation of plans and strategies.
• Market research, Competitor's research and Data analysis.
• Performing all on-page and off-page optimization.
• Company's web visibility and branding through social and organic platforms.
• Helping out to run Google Ad-Words paid campaigns SEM/PPC.
• Helping out the company with overall Digital Marketing platforms.
• Coordination with team members for website better performance.
• Performance analysis and reporting weekly and monthly.

SMO (Social Media Optimizer) - Zhongbahospital.com

(2016-10 - 2017-03)

• Develop relevant content topics to reach the company's target customers.
• Monitor, listen and socially respond to users while cultivating leads and sales.
• Oversee design (i.e., Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profiles, etc.).
• Become an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate.
• Monitor trends in social media tools, applications, channels, design and strategy.
• Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing and advertising campaigns.
• Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns. Analyze, review, and report on campaigns' effectiveness to maximize results.

Social Media Manager - Recipesnfood.com

(2015-01 - 2016-09)

• Create, implement and improve web performance.
• Establish an effective presence on social media sites.
• Monitor a company's online reputation.
• Monitored trends and competition in online marketing.
• Online management of social profiles, groups and communities.
• SEO tools and other web tools for tracking the website's performance.
• Performed on-page optimization, including meta titles, meta descriptions, heading tags, image ALT tags, URL structure, and content optimization.
• Generated quality backlinks by doing Off-Page activities such as Article Submissions, Social Bookmarking, Classified AD Posting, Web 2.0 sites, Search Engine Submissions, Forums Thread Postings, and Comments posting.
• Prepared reports such as Website SEO Analysis/Audit, Keyword Traffic Rankings Weekly and Monthly Off-Page activities reports.

B. Com - Punjab University (2013)

F.A(G.sc) - BISE Lahore (2009)

Matriculation - BISE Lahore (2007)