Rashid Sultan

Search Engine Optimization Team Lead - Digilatics

(2025-10)

Search Engine Optimization Manager - Voltro by Falkenherz

(2022-12 - 2024-12)

Designed and executed SEO strategies to boost rankings, traffic, and conversions.
Conducted keyword research, competitor analysis, and technical SEO audits.
Optimized website architecture, internal linking, and content for search visibility.
Collaborated with content teams to deliver SEO-driven blogs, landing pages, and product descriptions.
Monitored KPIs using GA, GSC, and SEMrush, delivering actionable reports to stakeholders.
Implemented Core Web Vitals improvements and schema with developers.
Mentored and managed the SEO team, ensuring high performance and continuous growth.
Managed and optimized Google Performance Max campaigns to increase online purchases and ROI.
Recovered suspended Google Ads & Merchant Center accounts, resolving policy violations and restoring ad activity.
Improved ad targeting, asset optimization, and budget allocation to lower CPA and increase conversions.

Digital Marketing Team Lead - Technohus

(2021-10 - 2022-08)

Led and managed a cross-functional digital marketing team, ensuring smooth project execution and timely delivery.
Served as the primary point of contact for clients through chats, calls, and virtual meetings, building strong relationships and ensuring satisfaction.
Developed and executed integrated digital marketing strategies across organic and paid channels to drive growth.
Oversaw campaign planning, execution, integration, configuration, and performance tracking across multiple platforms.
Delivered detailed project updates and performance reports to clients and stakeholders.
Managed CMS and e-commerce platform integrations with social channels and third-party tools.
Set up and managed Shopify stores, Facebook Shops, and Instagram Shops, including approvals and ongoing optimization.
Directed SEO and organic social media strategies to improve visibility, engagement, and conversions.
Ensured alignment of all digital initiatives with client objectives and agency standards.
Supported agency operations with additional marketing and management responsibilities as needed.

Digital & SEO Analyst - USEO Dubai - Dubai

(2019-10 - 2021-09)

Assist in the day-to-day administration of SEO & PPC campaigns.
On-page SEO, Technical SEO, Keywords Research Analysis, recommendations and fixes.
Working with Dubai-based clients to apply industry-standard SEO techniques to their websites.
Review and audit the sites to improve targeted SEO keywords consistently.
Perform detailed SEO Audits and drive the implementation roadmap of on-page optimization.
Monitor the performance of the client's SEO strategies and provide recommendations for ongoing optimization.
PPC campaigns setup, optimizations & changes per the demand or criteria.
Review and perform daily account responsibilities associated with Google ads.
Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facts of paid search following client goals.
Handle new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives.

Digital Marketing Executive - IPS USA

(2017-09 - 2019-09)

Assist in building and implementing the overall digital marketing strategy.
Develop and manage digital marketing campaigns using techniques like SEO, PPC, and paid search.
Plan and manage online brand campaigns to boost awareness within budget.
Evaluate customer research, market trends, and competitor data.
Deliver SEO strategies aligned with objectives and conduct website audits to guide client priorities.
Collaborate with developers, manage interns, and follow the digital marketing manager's guidance.
Understand website architecture, data layers, and analytics tools (Search Console, GA, Tag Manager).
Address site structure and information architecture issues.
Lead a small team to drive SEO across multiple brands.
Perform competitor analysis and recommend content or page creation.
Excel in team management, leadership, and collaboration.

SEO (Search Engine Optimization) Expert - Marketingeyeglobal.com

(2017-03 - 2017-09)

SMO (Social Media Optimizer) - Zhongbahospital.com

(2016-10 - 2017-03)

Develop relevant content topics to reach the company's target customers.
Monitor, listen and socially respond to users while cultivating leads and sales.
Oversee design (i.e., Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profiles, etc.).
Become an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate.
Monitor trends in social media tools, applications, channels, design and strategy.
Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing and advertising campaigns.
Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns. Analyze, review, and report on campaigns' effectiveness to maximize results.

Social Media Manager - Recipesnfood.com

(2015-01 - 2016-09)

Create, implement and improve web performance.
Establish an effective presence on social media sites.
Monitor a company's online reputation.
Monitored trends and competition in online marketing.
Online management of social profiles, groups and communities.
SEO tools and other web tools for tracking the website's performance.
Performed on-page optimization, including meta titles, meta descriptions, heading tags, image ALT tags, URL structure, and content optimization.
Generated quality backlinks by doing Off-Page activities such as Article Submissions, Social Bookmarking, Classified AD Posting, Web 2.0 sites, Search Engine Submissions, Forums Thread Postings, and Comments posting.
Prepared reports such as Website SEO Analysis/Audit, Keyword Traffic Rankings Weekly and Monthly Off-Page activities reports.

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