Rida Fatima

Multi-skilled Commerce graduate with a professional background spanning digital marketing, customized travel consulting, and ledger bookkeeping. Highly proficient in data analysis, client communication, and balance tracking. Quick to adapt to new methodologies and technical toolsets to optimize operational performance.

Digital Marketing Specialist - Brandix Soft

• Formulated targeted digital advertising initiatives to boost conversion scales and engagement indicators.
• Evaluated target audience parameters and parsed web browser data logs to optimize active campaign efficiency.
• Collaborated across design groups to construct visually consistent media assets matching modern trends.

Travel Consultant - Easy Fares

• Provided operational advice regarding optimal route matrices, price structures, and custom scheduling choices.
• Supervised consumer relations and handled reservation data records systematically without processing errors.

Junior Accountant - Ibraheem Trader

• Maintained day-to-day organizational accounting journals, ledger balance entries, and client invoice tracking.
• Utilized MS Excel modeling to perform rapid reconciliation checks and assist in month-end close operations.

Bachelor in Commerce - B.Com IT - Punjab University (2025)

Intermediate - Commerce - Margazar Degree College (2021)

Matriculation - Arts - Shaheen Academy (2019)