Creative Manager/Marketing Manager - Fatima Memorial System - Lahore
(2023-04)
- Developing the overall visual strategy and design for campaigns across digital and print media.
- Managing a team of graphic designers, illustrators, and photographers to execute creative ideas.
- Reviewing and approving all artistic elements, including color palettes, typography, and layouts.
- Collaborating with copywriters to ensure visual and written content work together cohesively.
- Developing and implementing comprehensive social media and marketing strategies to achieve business goals.
- Designing and managing the production of social media campaigns, flyers, brochures, and logos.
- Managing day-to-day operations across various social channels to maintain a consistent brand voice.
- Creating high-impact visual content, including leaderboards and digital assets.
- Aligning social media efforts with broader digital marketing initiatives and company objectives.
Creative Lead/Digital Marketer - Dharti.com - Rawalpindi
(2022-01 - 2023-12)
- Overseeing the end-to-end design process for diverse collateral, including magazine layouts, book covers, and complex packaging designs.
- Developing a modern and simple visual identity that remains consistent across all company profiles, reports, and stationery.
- Planning and executing social media campaigns and marketing strategies to drive engagement.
- Designing high-impact assets for various scales, from digital leaderboards and web templates to physical billboards and large-format print.
- Managing team workflows and ensuring all advertising materials are correctly prepared for professional print production.
Creative Lead/Digital Marketer - Square Nine International - Islamabad
(2020-01 - 2023-12)
- Designing high-impact assets for various scales, from digital leaderboards and web templates to physical billboards and large-format print.
- Managing team workflows and ensuring all advertising materials are correctly prepared for professional print production.
- Overseeing the end-to-end design process for diverse collateral, including magazine layouts, book covers, and complex packaging designs.
- Developing a modern and simple visual identity that remains consistent across all company profiles, reports, and stationery.
- Planning and executing social media campaigns and marketing strategies to drive engagement.
Creative Lead - Design House - Islamabad
(2017-01 - 2020-12)
- Proven track record of handling and dealing with international clients to deliver high-quality design solutions across global markets.
- Expertly accommodating modern work standards by evolving design styles to meet specific client requirements for "modern, creative, simple, and timeless" aesthetics.
- Leading comprehensive branding initiatives, including the development of logos and cohesive visual identities.
- Designing professional stationery suites, company profiles, and detailed reports for various industries.
- Executing high-impact designs for brochures, flyers, and prospectuses from concept to print preparation.
- Managing specialized packaging design projects, including medicine unit cartons and book covers. Creating modern UI/UX assets, including website landing page templates and interactive Adobe XD prototypes.
- Developing digital-first content such as social media campaigns, leaderboards, and web-based advertising materials.
Graphic Designer/Team Lead - BizAdz Advertising Agency - Rawalpindi
(2015-01 - 2017-12)
Magazine Design, Stationary Design, Logo Design, Book Cover & Packaging Design
- Supervised and mentored a team of graphic designers to enhance creative output and ensure adherence to project deadlines.
- Coordinated with clients and stakeholders to translate brand visions into compelling visual designs.
- Implemented quality control processes to maintain high standards across all graphic deliverables.
- Optimized design workflows through effective resource allocation and task management.
Graphic Designer - SRS Real Estate Investments - Rawalpindi
(2014-01 - 2015-12)
Graphic design includes work from Logo design, magazine design, Web Stationary to billboards, booklets, company templates design, brochures, Profile, brochures and reports
Graphic Designer - Mobil King An IT Company - Lahore
(2014-01 - 2015-12)
- Leading comprehensive branding initiatives, including the development of logos and cohesive visual identities.
- Designing professional stationery suites, company profiles, and detailed reports for various industries.
- Executing high-impact designs for brochures, flyers, and prospectuses from concept to print preparation.
- Managing specialized packaging design projects, including medicine unit cartons and book covers.
- Creating modern UI/UX assets, including website landing page templates and interactive Adobe XD prototypes.
- Managing team workflows and ensuring all advertising materials are correctly prepared for professional print production.
Graphic Designer - Global Pharmaceuticals - Islamabad
(2013-01 - 2014-12)
- Designed and developed unit carton packaging for pharmaceutical products in compliance with regulatory standards.
- Created print-ready die-line layouts, ensuring accurate folds, cuts, bleed, and margin specifications.
- Structured and organized packaging panels (front, back, side panels, and flaps) with clear information hierarchy.
- Developed comprehensive brand guidelines (brand book) to ensure consistent visual identity across all platforms.
- Defined and documented logo usage standards, including variations, spacing, sizing, and misuse guidelines.
- Established brand color palettes with precise CMYK, RGB, and HEX values for print and digital consistency.
- Selected and implemented typography systems, including primary and secondary fonts with clear hierarchy rules.
Graphic Designer - Nicon Group Of Colleges - Rawalpindi
(2012-01 - 2013-12)
- Led the design and conceptualization of innovative graphic materials including magazine layouts, book covers, and packaging designs ensuring brand consistency.
- Developed and maintained a cohesive visual identity across multiple platforms such as corporate profiles, reports, and stationery.
- Created versatile graphic assets ranging from web templates and digital leaderboards to billboards and large-format prints, adapting to diverse media formats.
- Collaborated cross-functionally to align creative visual strategies with overall brand objectives and marketing goals.
