Senior SEO Specialist at See Sight Tours (2023-05 – Present)
Led end-to-end SEO strategy for See Sight Tours local tour businesses across the USA and Canada, covering on-page, off-page, technical, and local SEO.
- Led end-to-end SEO strategy for See Sight Tours local tour businesses across the USA and Canada, covering on-page, off-page, technical, and local SEO, resulting in significant growth in organic traffic and search visibility.
- Executed advanced SEO strategies including Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) to improve visibility across AI-driven search platforms and featured results.
- Drove multi-location local SEO growth by optimizing Google Business Profiles, building high-quality local citations, and creating geo-targeted content, leading to increased local rankings, qualified leads, and booking conversions across multiple travel destinations.
- Conducted in-depth keyword research, competitor analysis, and site structure optimization to enhance crawlability, indexing, and overall website performance.
- Built and executed high-authority backlink strategies to strengthen domain authority and improve keyword rankings.
- Planned, managed, and optimized $100K+ in Google Ads and Meta Ads campaigns, achieving an average 250% ROAS through precise audience targeting, creative testing, and data-driven bidding strategies.
- Collaborated with content, development, and marketing teams to align SEO and paid media strategies with business goals and revenue targets.
SEO Specialist | SaaS Project at Enroute Technology (2020-05 – 2023-04)
Led end-to-end SEO strategy for a SaaS product, covering on-page optimization, off-page link building, and technical SEO.
- Led end-to-end SEO strategy for a SaaS product, covering on-page optimization, off-page link building, and technical SEO to drive sustainable organic growth.
- Conducted in-depth keyword research and competitor analysis to identify high-impact opportunities and improve market positioning within the SaaS industry.
- Optimized website architecture, metadata, headings, and on-page content to enhance search rankings, user experience, and conversion performance.
- Executed high-quality backlink acquisition strategies to strengthen domain authority and increase organic traffic.
- Performed comprehensive technical SEO audits, resolving issues related to crawlability, indexing, site speed, and mobile responsiveness.
- Leveraged tools such as Google Analytics, Google Search Console, SEMrush, and Ahrefs to monitor performance, generate insights, and continuously refine SEO strategies.
- Achieved significant growth in organic visibility, resulting in increased qualified traffic and lead generation for the SaaS product.
SEO Executive at Netmatico (2018-12 – 2019-02)
Conducted keyword research, competitor analysis, and executed SEO strategies for improved search visibility.
- Conducted in-depth keyword research and competitor analysis to identify high-impact ranking opportunities and support organic growth strategies.
- Optimized website content, meta tags, URLs, and heading structures to improve search visibility, keyword rankings, and user engagement.
- Performed technical SEO audits and implemented recommendations to enhance site speed, mobile responsiveness, crawlability, and indexing.
- Executed effective link-building campaigns to improve domain authority and expand organic reach.
- Monitored website performance, traffic trends, and keyword rankings using Google Analytics and Google Search Console, providing actionable insights.
- Assisted in developing and optimizing content strategies aligned with SEO best practices and search intent.
- Stayed up to date with search engine algorithm updates and emerging industry trends to ensure ongoing optimization.
- Collaborated closely with developers and content teams to successfully implement SEO improvements and technical fixes.
- Tracked and reported on SEO performance metrics, identifying growth opportunities and supporting data-driven decision-making.
SEO Executive at AXPLTD (2018-03 – 2018-11)
Conducted keyword research, competitor analysis, and executed SEO optimization strategies.
- Conduct keyword research and competitor analysis to identify ranking opportunities.
- Optimize website content, meta tags, URLs, and headings for improved search visibility.
- Perform technical SEO audits and implement recommendations for site speed, mobile optimization, and indexing.
- Execute link-building strategies to improve domain authority and organic reach.
- Monitor website traffic, rankings, and performance using Google Analytics and Search Console.
- Assist in developing and optimizing content strategies aligned with SEO best practices.
- Stay updated with the latest search engine algorithm updates and industry trends.
- Work closely with developers and content teams to implement SEO improvements.
- Track and report on SEO performance metrics, identifying areas for growth.
- Collaborated with content, development, and marketing teams to align SEO and paid media strategies with business goals and revenue targets.
