Romaisa Saif

UX/UI Designer with experience in product design backed by user insights, information architecture, and interface design. Worked on LMS redesign projects and currently designing a B2B website for an HVAC company in the UAE, focusing on user needs, structured layouts, case studies, and clear service information.

Freelance UX/UI Designer at HABCO Airconditioning & Contracting Co. (2026-05 – Present)

• Conducted competitive analysis and researched facility manager needs to understand service expectations and trust requirements for a UAE-based HVAC company.
• Developed information architecture and user flows focused on helping users quickly identify relevant services and navigate the platform more efficiently.
• Created lo-fi wireframes and currently designing a B2B website for a UAE HVAC company, focusing on making services easier to find while using client highlights, case studies, and support features to build trust.

UX/UI Design Intern at Directorate of Open and Distance Learning (DODL) (2025-10 – 2026-01)

• Proposed card layout and color palette improvements, with selected recommendations implemented on the live LMS platform. (dodl.mul.edu.pk)
• Analyzed HEC Open & Distance Learning Policy 2024 to translate regulatory requirements into LMS features and produced sitemap and compliance documentation to guide platform structure.
• Conducted competitive analysis of educational platforms including LiveX Tech, LUMSX, and Udemy to identify usability patterns and inform feature recommendations.
• Designed LMS interfaces using the Dream LMS design system and documented accessibility improvements based on WCAG.

Bachelors in Computer Science – Minhaj University Lahore