Marketing Manager at Trade Expeditors Professional Development Center (2025-10 – Present)
Lead strategic marketing and growth initiatives for professional development, leadership, and industry-focused training programs.
- Lead strategic marketing and growth initiatives for professional development, leadership, and industry-focused training programs.
- Plan and execute performance-driven digital campaigns to increase program registrations, inquiries, and brand reach.
- Develop high-impact marketing content and communication including ad copies, landing pages, email campaigns, and social media assets.
- Drive brand positioning and market visibility, strengthening TEPDC's reputation as a trusted professional training and capacity building organization.
- Conduct corporate meetings and business development engagements with companies to build strategic alliances, promote training solutions, and expand institutional partnerships.
- Collaborate with corporate stakeholders to align programs with organizational learning, compliance, and workforce development needs.
- Analyze marketing performance and lead data to optimize ROI, improve conversion rates, and support data-driven decisions.
- Work cross-functionally with internal teams to ensure consistent branding and cohesive program promotion across all channels
Digital Marketing Manager at Based Coworking (2024-09 – Present)
Execute marketing strategies and manage social media presence.
- Increased overall brand reach by 70% and boosted engagement rates through consistent posting, platform optimization and trend based strategies.
- Produced SEO optimized and audience focused content that increased organic reach by 60% and improved brand positioning across all platforms.
- Led hiring and onboarding of employees by managing full recruitment cycle
Recruiter / Social Media Marketing Specialist at Quanta Affix (IT Company) (2023-11 – 2024-08)
Developed and executed marketing strategies and managed recruitment operations.
- Developed and executed marketing strategies, resulting in 95% increase in member acquisition within a year
- Executed optimized marketing campaigns & achieved 2500% ROI from coworking space occupancy.
- Collaborated with cross-functional teams to design and implement promotional strategies, driving 95% increase in brand visibility
- Optimized social media content strategy, results in boosting 70% audience engagement
- Established high-value partnerships with local businesses and entrepreneurs, enhancing brand credibility, driving collaboration opportunities and strengthening community engagement.
Social Media Marketing Manager at Barani Institute of Information Technology & Northern University Nowshera (2022-12 – 2023-11)
Managed social media platforms and directed marketing campaigns.
- Managing Social Media Platforms (Facebook, Instagram)
- Delivered high-performing campaigns with an average 40% lower CPC, directly contributing to 135M+ in revenue
- Directed a cross-functional team of graphic designers and content writers, streamlining creative workflows and boosting campaign efficiency by 90%.
- Designed and executed integrated online and traditional marketing strategies, resulting in consistent lead generation and brand authority.
- Manage job postings on company job boards and social media
- Managed end-to-end hiring, sourcing top talent through job boards and social media; conducted interviews and onboarded key marketing hires
Brand Ambassador at State Bank of Pakistan (2022-08 – 2022-11)
Promoted financial literacy and brand awareness.
- Recognition: Earned a Gold-Level Certificate from the State Bank of Pakistan for exceptional performance as a brand ambassador.
- Trained and certified hundreds of individuals in financial literacy within one month through impactful social media campaigns and community outreach.
- Built partnerships by visiting colleges and universities and meeting with administrations to promote financial literacy programs.
Campus Ambassador at Careem (2019-10 – 2020-01)
Developed and implemented marketing strategies to boost organizational growth.
- Recognition: Ranked among the Top Brand Ambassadors of Careem for outstanding performance and impactful results.
- Developed and implemented marketing strategies that significantly boosted organizational growth and brand awareness.
- Executed campaigns that drove high engagement and user acquisition across multiple platforms.
- Increased new services awareness by distributing fliers, displaying posters and offering promotional items to students.
- Led and coordinated marketing team meetings, ensuring smooth execution of campaigns.
