S. Salman Ali Nasri

A successful business executive with expertise in Customer Marketing, Category Management and Sales Distribution Strategies. Strong leadership capabilities with keen sense of anticipating future customer needs. Proven track record of achieving superior results in Business Development, Sales and Team Leadership.

Sales & Distribution Manager - Société Azima – COGEF Group - Madagascar, Africa

(2024-04)

Looking after Regional Sales and Distribution / Marketing / Trade Marketing activities across all the channels in the country. The current model is Whole Sale. Now started increasing penetration in Retail and Modern trade shops.

E.g. Carrefour, Leader Price etc. The top stores here are vacant and have lots of new opportunity to start and grow. The market is very rich in food items, Flour, Rice, sugar. The ready brands are strong – Spaghetti, Macaroni, Margerine, Mayonnaise, chicken stocks, Powder Juice, Sardine etc.

Head Of Sales - Unity Foods Limited - Pakistan

(2021-08 - 2024-03)

Looking after National Sales and Trade Marketing activities across all the channels in Pakistan. Heading the stall operation and Putting up all the brands in the Gulf foods.

• Developed Sunridge brand from 2000 tons per month to average 5000 tons in a period of 16 months. Growth above 150%.
• Developed a 60% new powerful sales team for General trade and Modern trade. Hired Modern trade specialist.
• Opening up and signing up the New agreement with modern trade accounts. Made a base of 900 shops across the country.
• Increased penetration to small town also apart from Khi / Lhr / Isb.
• Effectively launched the New products / initiatives of the company. (Salt, Besun, Sugar, Rice).
• Successfully started up a direct distribution model of this new Era, to save the extra costs.

General Manager Sales - Reem Rice Mills (Pvt) Ltd - Pakistan

(2019-03 - 2021-08)

Pakistan is a very fertile and healthy market in Rice. Challenge is to bring a New imported Name 'Reem Rice' in Pakistani market. Challenge was to make Reem Rice a brand in Pakistan. Opening up all the top towns across Pakistan and make Reem Rice available. Made the best distribution channel in Pakistan for all the Top 10 - 12 Cities (Burque corporation). Initially the reach should be 10,000 outlets across Pakistan. Raised the bar of Sales from 20 Tons from to 600 Tons Retail in Pakistan.

National Sales & Channel Development Manager - MEZAN Group of Companies - Lahore, Pakistan

(2017-04 - 2019-03)

National Sales & Channel Development Manager for Mezan Group Pakistan Pvt Ltd, dealing with Oil / Ghee, Tea category for Central & North of Pakistan. Gave double digit growth in the brand in all the modern trade across Pakistan, including Imtyaz chain of stores, SPARs, top chains of K – L – I Nation wide. Total Carrefour and Metro business is Rs 250 mn in Pakistan. Imtyaz chain has grown by 37% nation wide. Achieved annual Sales of Rs 4 BN in the span of 1 year.

Sales Manager - HILAL FOODS PVT LTD - Lahore, Pakistan

(2014-04 - 2017-03)

After catering and selling Detergents, Tea, Personal Care, Dairy got an opportunity to sell confectionery products for HILAL FOODS Pakistan. Huge market to work as this is again a growing market for Bubbles, Candies, Kids Jelly's, Cakes, Supari's, Powder Drinks, Chocolate and Wafers etc. Looked after the sales of 3 Regions in Pakistan. Central & North of Pakistan. Contributing 56% to the National share in the company and contributed approx. Rs 7 BN sales a year.

TCM / Merchandizing Manager - ENGRO Foods Limited - Islamabad, Pakistan

(2011-10 - 2013-10)

Lead Merchandizing and the Regional sales teams once again in the Foods company of Pakistan. With a team of 25 managers managed a healthy budget of around 350 MN, Dairy and Ice Cream, projecting 22% growth in dairy and 45% share of Shelf and achieved. Initiating and developing all the new concepts of Channel Architecture on different channels, category in the new Pakistan's market.

Developing

Trade category Budgets and TTS drives for the sales team in this company. Successfully planned and rolled out Rural Development Project, Nationally for all Engro Dairy products. Achieved a sales avg Rs 60 MN monthly with the projection of 7% growth for the region in 2013.

Regional Sales Manager - NESTLE Pakistan Limited - Islamabad, Pakistan

(2010-04 - 2011-09)

Leading the regional sales teams in the world's best Nutrition products company. With my immense experience of sales created a healthy environment amongst the team to generate the best output. I quickly adapted to the local culture with my friendly attitude, and I am delivered all the initiatives on time with quality.

Handled 70 distributors all over with a team of 15 Area Managers & Territory Managers. In each town I personally went across my region and opened NEW town with all the local modern trade stores across North. From ISB to Gilgit Sakardu.

Territory Manager to National position in Customer Marketing Manager - UNILEVER Pakistan Limited - Islamabad, Pakistan, Sri Lanka, Indonesia

(2002-03 - 2010-03)

A successful carrier of 10 years in Unilever and headed the major sales territories in across Pakistan and worked abroad also in Srilanka and Indonesia. For two and half year headed Merchandizing and trade category of personal care products of all Unilever. The major categories include FMCG items, Beverages and Foods.

Sales Manager - PEARL CONTINENTAL HOTEL - Islamabad, Pakistan

(1996-03 - 2002-02)

Achieved success and gained valuable experience in the hospitality industry. I joined as Sales Executive and reached to the position of Sales Manager through dedicated hard work.