Saad Tufail

Results-driven Digital Marketing Professional with 3+ years of experience in SEO content writing and copywriting, and 2+ years of hands-on SEO execution. Skilled in On-Page SEO, Off-Page SEO, and Technical SEO, along with Social Media Marketing (SMM) and Paid Advertising (Google Ads). Proven track record of increasing organic traffic, improving search engine rankings, and generating high-quality leads.

Experienced in data-driven marketing strategies, keyword research, and performance optimization using tools such as SEMrush, Google Analytics (GA4).

SEO Expert at FAJ IT Solutions (2026-01 – Present)

Managed digital marketing for a UAE-based company with service and e-commerce divisions.

• Created SEO-optimized blogs, web pages, social media content, and video scripts to improve search rankings and engagement.
• Conducted keyword research using SEMrush and Google Keyword Planner to target high-performing queries.
• Implemented On-Page and Off-Page SEO strategies to enhance website visibility and authority.
• Optimized meta titles and descriptions to improve CTR and SERP performance.
• Managed and optimized Google My Business (GMB) to boost local SEO and customer engagement.
• Handled social media planning, posting, and optimization for consistent brand presence.
• Performed website and social media audits to identify gaps and improve performance.
• Used WordPress and Yoast SEO to publish and optimize content aligned with SEO best practices.

Digital Marketer at Quell X Code (2025-01 – 2026-12)

• Led SEO and Social Media Marketing (SMM) for clients across multiple industries, increasing organic traffic and engagement.
• Optimized product pages and implemented On-Page SEO strategies to improve search rankings and visibility.
• Managed content creation (social media posts, captions, video content) to enhance brand awareness and audience engagement.
• Executed Technical SEO and WordPress optimizations to improve website speed, structure, and performance.
• Created high-ranking blogs and optimized service pages to boost lead generation and conversions.
• Improved internal linking and resolved technical SEO issues to enhance user experience (UX).
• Developed CEO personal branding strategy, achieving a 40% increase in LinkedIn engagement.
• Tools: SEMrush, Google Analytics (GA4), Google Tag Manager (GTM), Canva, CapCut, Meta Business Suite.

Freelance Digital Marketer at Fiverr & UpWork (2024-01 – Present)

• Built and customized WordPress websites with responsive design and SEO optimization.
• Conducted keyword research and implemented On-Page and Off-Page SEO strategies to improve search rankings.
• Planned and executed paid media campaigns (Google Ads, Meta Ads), including audience targeting, retargeting, and performance tracking.
• Created marketing content (ad creatives, captions, social media posts) to enhance brand visibility and engagement.
• Combined SEO, paid advertising, and content strategies to drive lead generation and online growth.
• Delivered tailored digital marketing solutions while maintaining strong client communication and satisfaction.

Digital Marketer Intern at MetalVerse Agency (2023-10 – 2023-12)

Started as a Digital Marketing Intern at a UAE-based company, gaining hands-on experience across multiple domains.

• Learned and implemented Search Engine Optimization (On-Page SEO, Off-Page SEO, Technical SEO, and Local SEO).
• Developed skills in SEO content writing, copywriting, and content optimization for websites and social media.
• Gained practical experience in managing Google Ads and Facebook (Meta) Ads campaigns, including targeting and performance tracking.
• Acquired proficiency in industry tools such as SEMrush, Google Analytics (GA4), Google Tag Manager (GTM), Google Keyword Planner, and Meta Business Suite.
• Built a strong foundation in digital marketing strategies, analytics, and data-driven decision-making.

BS in Software Engineering – CUST-Capital University of Science and Technology, Islamabad