Social Media Marketing Specialist - FORMULATRIX
(2025-07)
- Managed multi-platform social media campaigns for scientific and technical product lines.
- Repurposed technical content into platform-optimized social posts.
- Planned and executed monthly social media content calendars.
- Drove LinkedIn follower growth through targeted content strategy.
- Tracked and optimized engagement, reach, clicks, and lead performance.
- Maintained social media dashboards and activity reporting through Looker Studio.
- Collaborated cross-functionally to ensure brand and scientific accuracy.
- Leverage AI tools (ChatGPT, Gemini, Grok, Kling, PicsArt) to improve content creation and workflow efficiency.
Social Media Marketing Specialist - The Talent Games
(2024-07 - 2024-12)
- Handle all social platforms (LinkedIn / FB (Meta) / Twitter(X) / YouTube).
- Respond to all queries/messages on social media platforms.
- Repurpose (spin) all existing content into social media assets.
- Drive traffic to our website/landing pages to generate qualified leads.
- Create and launch bi-weekly email marketing campaigns.
- Compile and present monthly marketing reports to the Marketing Head.
- Help leadership team with Thought Leadership content ideas.
- Lead employer branding activities in the office to motivate and engage employees.
- Create content calendars for upcoming campaigns.
- Creative writing for Social media Captions and Newsletters (LinkedIn).
Digital Media Executive - Habib University
(2024-05 - 2024-07)
- Schedule and publish content across multiple platforms.
- Manage Paid marketing campaigns.
- Develop compelling content aligned with brand voice.
- Implement strategies to grow and engage audience.
- Track and analyze performance metrics.
- Prepare reports with insights and recommendations.
- Implement innovative ideas for enhanced presence.
- Collaborate with marketing, design, and support teams.
- Produce and publish engaging Video/Reel content.
Social Media Executive - Iqra University - Main Campus
(2023-05 - 2023-11)
- Plan and create content calendars for social media platforms.
- Craft compelling content while maintaining brand consistency.
- Contribute creative concepts for social media content (videos, infographics, and emails).
- Engage promptly with customers on social media, nurturing community.
- Collaborate with departments for seamless responses to inquiries.
- Engage with followers, manage reviews, and track performance.
- Stay updated on digital trends and tools.
- Utilize analytics for quantitative analysis and optimization.
Social Media Executive - Swag Kicks (Techstars '22, SOSV '21)
(2022-12 - 2023-03)
Led the digital campaigns across social media, email, push notifications, and broadcasts, creating engaging content including infographics, reels, videos, and newsletters. Created calendars aligned with brand goals while driving audience growth, engagement, and lead generation through strategic campaigns and PR efforts. Actively handled community engagement, monitored performance insights, and optimized campaigns using tools like BeePro and Mailchimp.
