Saeed Azam

Results-driven SEO Specialist with 1 year of hands-on experience growing organic visibility through keyword research, on-page and technical SEO, and content optimisation. Skilled in Google Search Console and Analytics for performance tracking, with a strong additional background in Google Ads, Facebook Ads, and e-commerce marketing. Passionate about helping businesses grow online through data-driven digital strategies.

SEO Executive / SEO Specialist at Mateen Group of Companies (Present)

• Conducted keyword research and competitor analysis to guide content and SEO strategy
• Performed on-page SEO optimisation across web pages to improve rankings and relevance
• Carried out technical SEO audits to identify and resolve site health issues
• Managed internal linking structure and content optimisation for better crawlability
• Executed off-page SEO and guest posting campaigns to build quality backlinks
• Used Google Search Console and Google Analytics to track and report SEO performance
• Monitored keyword rankings and traffic trends, delivering regular performance reports

Additional Practice & Projects (Present)

• Practicing Facebook & Social Media Ads campaign setup and audience targeting
• Hands-on experience with Google Ads campaign creation and lead generation
• Working on personal e-commerce and dropshipping projects to apply marketing skills

FA (ICS) – Read Foundation College, Bhimber, AJK (2023-01 – 2025-12)

Matric (Science) – Read Foundation College, Bhimber, AJK (2021-01 – 2023-12)