Saffeullah Kd

Senior SEO Team Lead with 8+ years of experience driving organic growth, AI search visibility, and revenue across eCommerce, travel, and service industries. Blends classic technical SEO with next-gen frameworks — AI Optimization (AIO), Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), and Search Experience Optimization (SXO) — to win visibility across Google and AI answer engines like ChatGPT, Perplexity, Gemini, and Google AI Overviews. Proven at leading teams of up to 21, running experiments, and connecting search performance to measurable business outcomes.

Senior SEO Team Lead at Mohsin Design (2025-10 – Present)

• Lead SEO strategy and execution for US-based clients in the roofing and public adjuster industries, combining technical SEO with AIO/GEO/AEO frameworks for visibility in both search and AI-generated answers.
• Oversee 50+ client SEO projects with combined managed budgets of ~$50K+ (average ~$1,000 per client).
• Drive organic growth through content architecture, entity-based optimization, and Core Web Vitals improvements.
• Manage and mentor a team of 21, aligning SEO execution with client business goals and performance reporting.

SEO Consultant (Part-time) at Corporate Gifting (2024-07 – Present)

• Improved crawlability and internal linking structure to lift lead generation by 28%.
• Advised on keyword strategy, on-page optimization, and AI-answer readiness for a growing gifting catalogue.

Senior SEO Team Lead at Softnation Technologies (2024-01 – 2025-10)

• Led and mentored a team of 8 SEO specialists, driving delivery across 15 client accounts.
• Increased organic traffic by 30% and conversion rate by 20% through hybrid SEO + AIO strategies.
• Integrated schema-based answers, earning placement in Google SGE / AI Overviews and featured snippets.
• Boosted technical performance by optimizing INP and mobile UX across key properties.

Senior SEO Team Lead (Remote) at Dejourneys (Pvt) Ltd (2023-01 – 2024-01)

• Led full-scale SEO migration and topical restructuring that drove +35% traffic and +40% SERP visibility.
• Ran A/B testing and CRO experiments to increase page engagement and reduce bounce.
• Established AI-aware content templates for consistent visibility in AI tools.

Lead SEO Specialist at Crekey Solutions (2021-01 – 2023-12)

• Delivered 25% increase in organic leads by implementing cluster-based content architecture.
• Identified and fixed crawl-depth issues, optimizing indexation for over 200K pages.

Senior SEO Executive at GR-Tech (2018-01 – 2021-12)

• Spearheaded on-page SEO and link outreach across mobile-first campaigns, leading to 25% visibility boost.
• Integrated LSI-based keyword planning to align content with long-tail and intent-based search.

Junior SEO Executive at Santos Group / Peak Tech (2017-01 – 2018-12)

• Conducted keyword mapping and assisted in on-page setup, contributing to 15% YoY traffic growth.

Bachelor of Computer Science in Computer Science – DIHE, Karachi (2018-01 – 2021-12)

Diploma in Electronic Engineering in Electronic Engineering – JPI, Karachi (2011-01 – 2013-12)