Digital Marketing Executive |Social Media Strategy
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I craft digital strategies shaped by consumer psychology and sharpened by performance data.
With 3+ years of experience in Meta Ads, e-commerce funnels, and conversion optimization, I specialize in marketing that’s not just creative — but cognitively effective. My background in neuromarketing, storytelling, and data science helps me design campaigns that align with how people think, feel, and buy.
Along the way, I built Tulip Handmade, a passion project rooted in miniature art and emotional branding — now scaled through digital channels.
Certified in Neuromarketing (CBS), Google Digital Marketing, and Data Science, I combine strategy, structure, and sentiment in everything I build.
Digital Marketing Executive with 3+ years of experience blending performance marketing, storytelling, and consumer psychology. I’ve worked as a social media manager and campaign strategist for brands in photography, wellness, and bookish gifting. I also founded Tulip Handmade, a real flower jewelry brand built on neuromarketing, heatmaps, and user sentiment — blending art and analytics to drive sales and meaning.
My work spans Meta Ads, e-commerce funnels, content design, and customer retention. I’ve led A/B-tested campaigns, improved click-through rates by 27%, and boosted Instagram engagement by 60% through storytelling-led strategies. Certified in Google Digital Marketing, Neuromarketing (CBS), and Social Media Management, I bring strategy, structure, and soul to every project.
Graduated with a Bachelor of Science in Information Technology from The Women University Multan (2020–2024), with a strong academic foundation in digital systems, data insights, and tech-enabled marketing. Alongside my degree, I pursued certifications in Google Digital Marketing, Neuromarketing (Copenhagen Business School), Data Science, and Graphic Design — blending psychology, creativity, and tech to build real-world digital solutions.
