Saifullah Zafar

Results-driven Social Media Marketer with over 5 years of experience managing paid ad campaigns, email marketing, and lead generation for US-based clients. Skilled in Meta Ads, social media strategy, graphic design, and on-page SEO, with a track record of supporting multiple national and international brands.

Social Media Expert at Zeunex (2026-06 – Present)

• Developed and executed social media strategy for a US-based cables business, managing paid ad campaigns across platforms.
• Analyzed campaign performance metrics to optimize targeting, budget allocation, and ad creative.
• Monitored KPIs (reach, CTR, conversions) to improve return on ad spend.

Digital Marketing Specialist at Hostbuddy.io (2023-02 – 2026-06)

• Managed end-to-end marketing operations including email marketing, Meta Ads, and lead generation.
• Ran targeted email marketing campaigns using Snov.io to build and nurture prospect lists.
• Planned and executed Meta advertising campaigns to drive lead generation and brand awareness.

Social Media Marketer at Direct Marketing Group (2021 – 2023-02)

• Ran Meta Ads campaigns for multiple national clients across various industries.
• Planned and executed advertising strategies tailored to each client's target audience and goals.
• Collaborated with clients to align campaign objectives with overall marketing strategy.

BS in Information Technology – University of Sargodha (UOS) (2016 – 2020)

FSc in Pre-Engineering – Army Public School, Sargodha (2014 – 2016)