Salman Ghori

Proofreading and refining all written communication across campaigns, ensuring accuracy in grammar, spelling, punctuation, spacing, tone, brevity, and overall copy quality across captions, KV text, and marketing content.

Proofreader (Quality Assurance Dept) at Symmetry Group (2026-05 – Present)

• Proofreading and refining all written communication across campaigns, ensuring accuracy in grammar, spelling, punctuation, spacing, tone, brevity, and overall copy quality across captions, KV text, and marketing content.

Sr. Creative Manager Content at Starcrest Communications Pvt Ltd. (2026-01 – 2026-03)

• Develop and manage website content aligned with brand positioning and business priorities.
• Create internal and external newsletters to support ongoing stakeholder communication.
• Lead social media messaging for key occasions and corporate milestones
• Translate corporate briefs into clear, audience-focused communication in collaboration with cross-functional teams.

Creative Copywriter and Strategist at Talking Point (2022-04 – 2025-12)

Responsible for writing and editing all forms of brand communication for leading brands including Lifebuoy, Dove, Sunsilk, Pond's, Glow & Lovely, Gul Ahmed, Alkaram, Khaadi, Bisconni, Young's, EBM, Parishae Adnan, and TONI&GUY — ensuring clarity, consistency, and alignment with brand and corporate guidelines.

• Lead communication strategy by developing campaign narratives, messaging frameworks, and big-idea platforms that translate business objectives into impactful brand storytelling.
• Partner with cross-functional teams (design, media, client servicing) and coordinate directly with influencers, celebrities, and clients to ensure integrated communication across internal and external stakeholders.
• Support crisis communication and reputation management initiatives, crafting timely, sensitive messaging to protect brand credibility and maintain stakeholder trust.

Assistant Manager - Content Department at Legendesk Pvt Ltd. (2021-01 – 2022-03)

Responsible for writing, editing, and proofreading books and E-books of various genres while also assisting designers with cover art by choosing the right imagery.

Senior Executive - Content Department at Intersys Pvt Ltd. formerly ABTACH (2018-02 – 2020-09)

• Wrote and edited high-quality content for books and E-books and incorporated revisions while adhering to timelines.
• Assisted designers in coming up with cover art designs.

Content Writer, Social Media and Associate Project Manager at Arts Council of Pakistan (2016-10 – 2018-02)

• Managed social media platforms and public relations initiatives for cultural and entertainment events.
• Wrote marketing copy, press releases, and promotional content for events and brand activations.
• Coordinated media coverage and handled crisis communication for high-profile events.

Internet Sales Representative at ApexChat (2015-07 – 2015-10)

• Managed live website chat, qualifying leads, resolving queries, and driving conversions through real-time customer engagement.

Freelance Work at Freelance

• Blogs / Articles on various niches (lifestyle, health, travel, parenting, food and beverage, self-help, entertainment, decor, etc)
• Entertainment Writing (movie, television show, and music reviews, celebrity profiles/write-ups, listicles
• Editorials

BBA in Marketing – DHA Suffa University, Karachi, Pakistan (2012 – 2018)

Intermediate in Pre Engineering – Foundation Public School, Hyderabad, Pakistan (2010 – 2011)