Salman Riaz

Senior Associate — Business Advisory

Talent

LahoreMember since July 27, 2026

Strategic Business Planning

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Strategic Business Planning

About

Results-driven Senior Associate with over 3 years of progressive experience in business advisory, spanning market research, financial modelling, valuation, feasibility studies, and audit. Proven track record delivering multi-country engagements across the Kingdom of Saudi Arabia (KSA), including hospitality market studies, Highest & Best Use (HBU) analyses, and IPO-related market research, alongside statutory audits and strategic business planning for clients pursuing regional and international expansion. Career-focused on progressing into a managerial role within business advisory and financial consulting services, applying strong analytical rigor, team leadership, and cross-functional coordination to drive sustainable financial and organizational performance.

Experience

Senior Associate — Business Advisory - Haroon Malik & Co. Chartered Accountants (HMC) - Lahore

(2025-06)

Independently Developed Dairy Farm Financial Model: built a comprehensive financial model from scratch, incorporating revenue forecasting, cost structuring, and sensitivity analysis to support the client's strategic decision-making.
Senior — Statutory Audit of JSPDI: managed end-to-end audit execution, client coordination, and reporting, delivering the engagement within timeline and quality benchmarks.
Senior — Statutory Audit of HHGTL: led audit planning, fieldwork, and finalization, ensuring compliance with applicable accounting and auditing standards while coordinating a multi-member audit team.
Senior — US Expansion Business Plan (Republic by Omar Farooq): prepared a comprehensive business plan for the client's expansion into the USA, covering market entry strategy, financial projections, and an operational implementation roadmap.
Senior — Asset Management: contributed to asset management assignments, evaluating asset performance, valuation, and utilization strategies to support informed asset-related decision-making for clients.
Team Lead — Boudl Hotels & Resorts IPO Market Research: led a market research engagement supporting the IPO of Boudl Hotels & Resorts, directing research across 10 cities in KSA to support investor due diligence and regulatory submission requirements.

Associate — Business Advisory - Haroon Malik & Co. Chartered Accountants (HMC) - Lahore

(2023-03 - 2025-05)

Semi-Senior — Highest & Best Use (HBU) Studies: performed HBU analyses across multiple projects in Jeddah, Riyadh, and Dammam, evaluating optimal land-use scenarios to maximize asset value for clients.
Junior — FAS Holding Hospitality Market Study: contributed to a comprehensive hospitality market research engagement spanning 10 cities across KSA, supporting the development of the demand model, financial model, and business expansion strategy for hospitality assets.
Supported feasibility studies, benchmarking analyses, and business planning engagements across a range of advisory mandates for regional and local clients, contributing to strategic recommendations and client deliverables.