Sami Mustafa

Digital Marketing Manager who owns performance marketing, email marketing, and SEO end-to-end, across both acquisition and retention. I've managed Google Ads and Meta campaigns across 40+ client accounts with budgets up to CAD 50k per client, including a landing page overhaul that lifted conversion rates 130%+ in 30 days. I run email marketing for a 5-venue Irish F&B portfolio, with Klaviyo flows reaching 50,000+ subscribers at a 0% spam complaint rate, and SEO programs that have grown one venue to 22,000+ organic clicks and 117,000+ impressions within 8 months, at an average Ireland search position of 4.73.

Marketing Manager at Novus Digital (Staff Augmentation via Compass Design Co.) (2025-11 – Present)

• Email marketing automation (Klaviyo): Own lifecycle marketing end-to-end across 5 venues, deploying roughly 78,000 emails per month across just two of the venues. Built welcome series and win-back flows from scratch; live flows achieve 44-52% open rates and 3-4% click rates, with a 0% spam complaint rate rated 'Excellent' by Klaviyo's deliverability benchmark. Write creative and design briefs for all email assets and QA every send before deployment.
• SEO: Deliver full SEO workflow per venue, including keyword research (Ubersuggest, GSC), on-page optimization, schema markup, technical SEO dev briefs, SEO-optimized copy, off-page and local SEO, and monthly maintenance. Grew organic search performance for one venue to 22,000+ clicks and 117,000+ impressions within 8 months, at an average Ireland search position of 4.73. QA all on-site implementation against the plan before sign-off.
• Campaign management & ad copy: Write paid social ad copy for Meta campaigns across the venue portfolio, including directing creative production such as photography shoots for campaign assets. Contribute to campaign briefs and seasonal campaign planning, including Mother's Day, Easter, Long Weekend, and menu launches.
• Brief writing & project coordination: Write structured briefs across 6 brief types: landing pages, SEO dev, menu content and design, group dining brochures, email flows, and research. Manage the Compass Design Co. handoff workflow from brief to Figma review to staging QA to live sign-off.
• QA & live-site accuracy: Primary QA checkpoint for Webflow builds, Figma designs, and in-venue collateral before final review. Proactively catch live-site discrepancies, such as menu pricing mismatches between the website and physical menus.
• Competitor research: Conduct structured competitor sweeps covering core offerings, seasonal moments, group dining, brand positioning, and mood boards. Findings feed directly into campaign briefs and brand projects.
• Booking software: Manage OpenTable listings, including opening hours, imagery, and experience content, across active venues.

Digital Marketing Manager at Compass Design Co. (2024-07 – 2025-09)

• Owned agency growth marketing, running Google Ads and paid social campaigns for inbound lead generation.
• Led SEO and content strategy, including blogs, case studies, and on-page work to grow organic visibility and support the sales pipeline.
• Ran LinkedIn Ads and email outreach targeting B2B decision-makers, and delivered conversion tracking, pixel setups, and CRM integrations for clients.

Assistant Manager Ads at Reach First (2022-09 – 2024-01)

• Managed Google Ads and Meta Ads for 40+ active clients across local services and B2B industries, with monthly budgets of CAD 30k-50k per client.
• Co-led a landing page strategy that replaced direct website destinations across client accounts, producing a 130%+ increase in conversion rates within 30 days of rollout.
• Progressed from junior to assistant manager within 12 months, taking on increased account ownership and client-facing reporting responsibilities.

Master of Business Administration (MBA) in Marketing – Bahria University Islamabad (2024-02 – 2025-07)

Bachelor of Business Administration (BBA) in Marketing – Bahria University Islamabad (2018-09 – 2022-08)