Samreen Fatima

Hi, I’m Samreen, a Digital Marketing Professional specializing in Meta Ads, Facebook Ads, and Instagram Ads. I have hands-on experience managing advertising campaigns for international clients across different industries, with a focus on lead generation, sales, audience targeting, and campaign optimization.

My expertise includes campaign strategy, creative testing, retargeting, Meta Pixel integration, conversion tracking, and ROAS monitoring. I focus on understanding business goals, analyzing campaign performance, and making data-driven decisions to improve results. I’m passionate about helping businesses grow through effective advertising strategies, compelling creatives, and continuous optimization.

Work Experience – Meta Ads Specialist

• Managed and optimized Facebook and Instagram advertising campaigns for international clients across multiple industries.
• Planned and executed lead generation and sales campaigns aligned with client objectives and target audiences.
• Conducted audience research, campaign structuring, creative testing, and A/B testing to improve ad performance.
• Monitored key performance metrics, including CTR, CPC, CPM, CPA, and ROAS, to evaluate campaign effectiveness.
• Worked with Meta Pixel integration, conversion tracking, retargeting, and funnel optimization.
• Analyzed campaign data and implemented optimization strategies to improve lead quality, conversions, and advertising efficiency.
• Collaborated with creative, design, and development teams to develop effective ad creatives and support campaign performance.
• Prepared campaign performance reports and used data-driven insights to guide ongoing improvements.

Digital marketing