Social Media Officer at Pak Mission Society (NGO) (2025-08 – Present)
- Managed the organization's digital presence across Facebook, Instagram, LinkedIn, X (Twitter), and YouTube in line with branding and donor visibility guidelines.
- Developed and implemented content calendars aligned with programme priorities, advocacy initiatives, and donor communication requirements.
- Created and coordinated social media content, graphics, videos, and field-based stories in collaboration with programme and field teams.
- Documented project activities and humanitarian impact through compelling visual and written content to strengthen organizational visibility.
- Monitored digital performance, prepared analytical reports, and optimized Meta Ads campaigns to improve reach and engagement.
- Coordinated website content updates and supported digital communication initiatives.
- Provided live coverage and communication support for events, trainings, advocacy campaigns, and emergency response activities.
- Maintained digital archives of communication materials for donor reporting, knowledge management, and organizational records.
Communication Officer at Pak Mission Society (NGO) (2025-01 – 2025-07)
- Managed and curated content across social media platforms to enhance organizational visibility and stakeholder engagement.
- Developed communication materials, including annual reports, newsletters, website content, social media posts, and publications, in line with organizational and donor requirements.
- Produced case studies, success stories, and beneficiary testimonials to showcase project outcomes and community impact.
- Conducted field visits to capture photography, videos, and beneficiary stories for advocacy, visibility, and donor reporting.
- Coordinated with design teams to produce IEC materials, brochures, banners, and campaign visuals.
- Supported communication campaigns for national and international advocacy days and organizational initiatives.
- Assisted in organizing events, workshops, and conferences, providing communication support before, during, and after events.
- Designed presentations and communication materials for internal and external stakeholders.
Marketing Officer (UNHCR Project) at Pak Mission Society (NGO) (2024-11 – 2024-12)
- Implemented communication and visibility activities for the UNHCR-funded project in accordance with donor branding guidelines.
- Developed digital content showcasing project achievements, community engagement, and humanitarian interventions.
- Managed Meta Ads campaigns and monitored campaign performance to strengthen project outreach.
- Coordinated with programme, field, and design teams to ensure timely production of communication materials.
Assistant MarCom Officer at Pak Mission Society (NGO) (2023-11 – 2024-10)
- Assisted in developing content for social media, publications, the website, and donor communication products.
- Supported field documentation through photography, videography, and beneficiary storytelling.
- Assisted with video production, including filming coordination, basic editing, and subtitling.
- Designed digital communication materials using Canva and Adobe Illustrator while ensuring brand consistency.
- Proofread communication materials for accuracy and quality assurance.
Marketing & Communication Intern at Pak Mission Society (NGO) (2023-05 – 2023-10)
Sales Intern at Bestway Cement Limited (2022-08 – 2022-09)
