Saqib Rao

Experienced Sales and Marketing Professional with a history of working in the healthcare industry. Specialized in medical devices, surgical disposable products, and laboratory consumables. Skilled in sales and marketing, event management, business development, brand management, public relations, media relations, product launches, and advertising.

Experienced in managing corporate marketing events, indoor and outdoor marketing campaigns, product demonstrations, and strategic brand initiatives. Adept at building strong relationships with hospitals, healthcare professionals, laboratories, distributors, and key decision-makers to drive sales and business growth.

Strong marketing professional with a Master of Business Administration (MBA), majoring in Marketing.

General Manager - Capra-Med Private Limited

(2021-08)

Authorized Importer/Distributor of I.CO Syringe & TUD Blood Collection Tube in Pakistan. Dealing Medical Devices & Surgical Disposable

• Led overall business operations with a strategic focus on sales, marketing, and regulatory compliance in the medical devices sector
• Oversaw product lines including I.CO syringes and TUD blood collection tubes, ensuring alignment with local and international regulatory standards
• Managed and expanded the sales network, achieving consistent revenue growth and increasing market penetration
• Developed and executed marketing strategies to promote product awareness and enhance brand presence in competitive markets
• Delivered Continuing Medical Education (CME) programs to healthcare professionals, enhancing product understanding and clinical application
• Built and maintained strong relationships with key stakeholders, including hospitals, clinics, distributors, and regulatory authorities
• Led cross-functional teams and coordinated with suppliers to ensure timely product availability and supply chain efficiency

Regional Sales Manager - ASTO Life Sciences Private Limited

(2018-06 - 2021-07)

Authorized Importer/Distributor of BD in Pakistan & Afghanistan. Dealing Medical Devices & Surgical Disposable

• Promote BD Syringes and Spinal Needles to hospitals, clinics, and healthcare providers
• Develop strong relationships with doctors, nurses, purchasing departments, and distributors
• Conduct product presentations, demonstrations, and training sessions
• Identify new business opportunities and drive sales growth in the assigned territory
• Monitor competitor activities and provide market feedback to the management team
• Maintain accurate records of sales calls, client interactions, and order tracking
• Ensure compliance with all relevant medical device regulations and ethical standards

Marketing Executive - Pakistan Kidney & Liver Institute & Research Center (Trust)

(2016-11 - 2017-11)

• Explaining and coordinating briefs to the Creative and Design Departments
• Executing Print, Electronic, Radio, and Digital Campaigns
• Coordinating with Copywriters and Designers to meet deadlines and targets
• Digital Campaign: Assisting in generating Digital Campaigns
• Event Management – Planned and executed various events, including Inauguration, Educational Expo

Client Services Executive - Creative Junction Private Limited

(2014-07 - 2016-10)

• Handling Government & Commercial Accounts
• Initiating contact with the client for briefs
• Explaining and coordinating briefs to the Creative and Design Departments
• Executing Print, Electronic, Radio, and Digital Campaigns as per client brief
• Coordinating with Copywriters and Designers to meet deadlines and targets
• Digital Campaign: Assisting in generating Digital Campaigns as per the client's brief
• Working in cross-functional teams
• Event Management – Planned and executed various events, including Education Expos
• Government Accounts: Punjab Skills Development Fund (PSDF), Punjab Information Technology Board (PITB), Punjab Higher Education Commission (PHEC), Information Technology University (ITU), Pakistan Kidney and Liver Institute & Research Center
• Commercial Accounts: Associate of Business Executives (ABE), College of Tourism and Management (COTHM), Bahria University, Riphah University, ZXMCO, Virtual University

Business Development Officer - Mobilink PMCL

(2012-02 - 2014-05)

Telecom. Brand Activation for Mobilink in Okara District

• Executing Promotional Activities, including Outdoor Campaigns
• Assisting the Senior Officer in helping Mobilink franchises reach monthly targets
• Helping franchises with sales conversion
• Outdoor Branding: Float Activities

Sales & Marketing Executive - Shahnawaz (PVT) LTD. Authorized Distributor of DELL

(2010-02 - 2011-05)

Information Technology. Field work

• Meeting (Government & Commercial) clients for briefs
• Business Development
• Participating in Tenders

Master of Business Administration (MBA) - Marketing - Virtual University (2016)

Bachelor's in Arts (B.A I.T) - IT and Computer Sciences - Punjab University (2009)