Sarib Shah

Results-driven E-commerce Manager with 4+ years of experience in driving online sales, optimizing e-commerce operations, and delivering sustainable digital growth. Proven track record of scaling revenue, improving conversion rates, enhancing customer experiences, and leading cross-functional teams to achieve business objectives. Skilled in developing data-backed e-commerce strategies, optimizing the customer journey, and leveraging performance insights to maximize sales, profitability, and overall online growth.

Head of E-Commerce at Cougar (2025-10 – Present)

• Developed & executed a comprehensive e-commerce strategy aligned with the company's goals, identifying & capitalizing on emerging trends, to drive business growth.
• Implementing these strategies, company achieved highest single-day sales while achieving annual sales target.
• Collaborated with the marketing team to plan and execute online marketing campaigns, including email marketing, social media, paid advertising, and SEO.
• Monitored campaign performance, analyzed results, and adjusted strategies as needed to drive traffic and sales.
• Led and mentored a cross-functional team of e-commerce specialists, including web developers, digital marketers, content creators, and customer service representatives.
• Continuously enhanced the online customer journey by improving site usability, checkout process, and customer service interactions.
• Regularly analyzed key e-commerce metrics and provided actionable insights using Power BI, Google Data studio and MS Power point.
• Identified areas of improvement in website and fixed with collaboration of Dev Team.
• Competitor Analysis and monitoring on a weekly basis.

E-commerce Manager at Erum Khan Couture (2023-12 – 2025-10)

• Oversee day-to-day operations of the brand's official e-commerce website, ensuring optimal performance, user experience, and smooth customer journey from browsing to checkout.
• Develop and execute online sales strategies to achieve monthly and annual revenue targets. Monitor KPIs including conversion rates, traffic, average order value (AOV), and cart abandonment.
• Coordinate with design and production teams to ensure timely product uploads, accurate descriptions, pricing, and visual merchandising aligned with seasonal campaigns.
• Work closely with the digital marketing team to run paid campaigns (Google, Facebook, Instagram), email marketing, influencer collaborations, and SEO strategies to drive traffic and engagement.
• Supervise end-to-end order processing, logistics coordination, and post-purchase support to ensure a seamless customer experience.
• Collaborate with developers/designers to improve website UX/UI, loading speed, mobile responsiveness, and feature enhancements.
• Utilize Google Analytics, Meta Insights, and Shopify (or relevant platform) to analyze customer behavior, generate reports, and make data-driven decisions.
• Plan and execute seasonal promotions, new collection launches, flash sales, and festive campaigns to boost traffic and conversions.

Head of Performance at Asraderm (2022-07 – 2023-12)

• Led a high-performing team in developing and executing comprehensive performance marketing strategies to drive brand awareness and revenue growth across digital channels.
• Managed end-to-end performance marketing campaigns across various channels, including Google Ads, Facebook Ads, Instagram, and email marketing, optimizing for key performance indicators (KPIs) such as CTR, conversion rates, and cost-per-acquisition (CPA) to achieve a significant increase in ROI.
• Utilized tools such as Google Analytics and social media insights to monitor campaign performance, identify trends, and generate actionable reports that informed future marketing strategies.
• Collaborated with the creative team to develop compelling ad copy, visuals, and landing pages that resonated with target audiences, enhancing brand messaging and driving engagement.
• Worked closely with sales and product teams to align marketing initiatives with business objectives, fostering a collaborative environment that encouraged innovation.
• Analyzed customer touchpoints and behaviors to enhance the customer journey, implementing strategies that increased customer retention and lifetime value.

Performance Marketing Executive at Raja Sahib (2021-07 – 2022-12)

• Keeping up with the latest trends in digital marketing.
• Proficient in leveraging analytics tools to track and analyze campaign metrics.
• Conducted multiple A/B tests and implemented innovative strategies to enhance campaign performance.
• Skilled in developing comprehensive digital marketing plans and strategies to reach target audiences and achieve desired objectives.
• Developed and executed strategies to increase brand visibility and engagement across social media platforms.

MBA in Marketing – Superior University, Lahore (2021)

BA – Punjab University, Lahore (2017)

ICS – Govt College of Township, Lahore (2015)

Matriculation – Junior Officers High School (2013)