Sarim Farooqi

Assisted in executing digital marketing strategies aligned with media and communication objectives. Supported content creation, social media management, and campaign analysis while applying media theory and storytelling techniques to engage digital audiences. As a PR and Digital Media enthusiast with a strong foundation in campaign planning, brand storytelling, and digital communication.

I possess hands-on experience in content creation, social media strategy, and influencer collaboration, paired with a data-driven approach to advertising. My skills enable me to thrive in fast-paced environments, delivering innovative ideas while building robust media relationships.

Internee - SAMAA TV - Islamabad, Pakistan

(2022-09 - 2022-10)

Assisted in the day-to-day operations of a national news channel, gaining hands-on experience in news production, reporting, editing, and media management.

• Conducted research for news stories, supported field reporters, and helped compile news packages under tight deadlines.
• Participated in editorial meetings, contributing ideas for stories and coverage angles.
• Helped manage digital content for social media platforms and SAMAA TV's website.
• Gained practical knowledge of broadcast journalism, newsroom dynamics, and media ethics.

Supervisor - Cambridge Assessment International Education - Islamabad, Pakistan

(2025-05 - 2025-06)

• Supervised students during official CIE examinations, ensuring strict compliance with exam protocols and regulations.
• Maintained the integrity and confidentiality of examination materials before, during, and after exams.
• Conducted pre-exam room setup, identity verification, and distribution/collection of exam papers.
• Reported irregularities or misconduct in accordance with examination policies.
• Ensured a calm, focused environment to support student performance.

Digital Marketing Intern - coherence International - Islamabad, Pakistan

(2025-04 - 2025-08)

• Assisted in creating visual and written content for social media platforms (Instagram, Facebook, Twitter, LinkedIn)
• Participated in the planning and scheduling of digital campaigns to enhance brand visibility
• Monitored audience engagement and provided weekly insights using tools like Google Analytics and Meta Business Suite
• Collaborated with the creative team to align content with brand voice and campaign goals.

Masters - media and communication studies - Budapest Metropolitan University (2025-09 - 2027-02)

Bachelor's - science of media studies - Bahria University (2020-09 - 2025-02)