Saud Alam

To secure a marketing and sales management position in a competitive organization that offers an opportunity for advancement and believes in building long term customer relationship

Head of Sales - Frooto Industries (Pvt.) LTD - Karachi

(2019-12 - 2020-08)

• Plan, coordinate and manage all business operation to achieve Goals as set in business plan
• Schedule regular team meetings to discuss about business updates
• Respond to employee concerns in timely manner
• Provide direction and guidance to employee in their assigned job duties
• Distributor information, development and appointment as per company policy

Regional Sales Manager - GOURMET PAKISTAN LTD - Karachi

(2018-10 - 2019-11)

• Monitoring all distribution network and supervise all sales and warehouse function
• Distribution information and development through the sales team
• Forecast and maintain the stock level at Regional office as per monthly target
• Timely update and present competitors activities and provide market feedback on new product price change and launches.to head office
• Provide monthly and quarterly sales and distribution performance reports and stocks reconciliation report to the head office
• Develop and implement system, policies and procedures for smooth operation in distribution warehouse

Area SALES MANAGER - COCACOLA BEVERAGE PAKISTAN LIMITED - Karachi

(2007-04 - 2018-09)

Coordinate sales operation in a given geographical area, conduct regular performance review and suggest action accordingly

• Ensuring achievement of sales target and market expansion while ensuring compliance of company polices, marketing plan and distributor sales force supervision through a team of sales development executive
• Cultivated strong repeat customers base that generate continuous sales growth
• Supervised, managed and facilitated job duties of sales team members, while simultaneously generating new accounts, maintaining existing accounts, also addressing customers concerns
• Monitoring distributor's primary and secondary sales
• Improved awareness of total portfolio of CCBPL products
• Created business tracking tools that improved accuracy in customers forecasting as well as heightened understanding of current territory base business and future sales growth
• Communicated timely feedback on competitor activities on prices increase, new product launches and sales promotions schemes for counter attacks
• Responsible to company ethics, HISE, policy by himself and within team without any tolerance
• Managing local Modern Trade customers, Traditional Trade customers, International key accounts, National key accounts, Horace's customers
• Merchandising solutions, increasing shelf share, product visibility, prepare and propose promotion to complete monthly objective at shop wise, also closely work with Trade Marketing operation
• Oversee distribution financials managem ent and ensure better utilization of the distribution financial resources
• Achieved or exceed the distribution annual budget and ensure it is aligned with company business objectives

Regional Sales Manager - PAKISTAN FRUIT JUICE Co. (PVT) Ltd - Karachi

(2006-03 - 2007-04)

• Ensured proper availability of HICO Ice cream
• Responsible for monitoring the performance of field
• Enjoyed a vigorous growth in sale through consecutive target accomplishment
• Identify opportunity and successfully implemented strategies for market development and increase the sale volume through effective planning

Regional Sales Manager - MAAZA PAKISTAN (PVT) Ltd - Karachi

(2003-11 - 2006-03)

• To monitor & develop distribution network and sales structure
• To maintain primary and secondary sales of distributor
• Regular market visit for market development and back check of distributor sales forces and they are working as per weekly schedule
• To projection and forecasting as monthly, quarterly, and annually
• To explore new markets/Areas
• Implementation of company policies and train the distributor sales force, as well as company supervisor and area sales manager
• To increase distributor R.O.I
• To control the damage
• To give feedback about the competitor activities
• Coordinate and organize brand awareness through sales promotion activities
• Coordinate and make all distributors target vs. achievement

TERRITORY DEVELOPMENT MANAGER - PAKISTAN BEVERAGE (PVT)Ltd - Karachi

(1994-12 - 2003-11)

• Sales forecasting of PEPSI brand in Karachi market
• To effectively control and closely monitor the sales team
• Dealing with five-star hotels, Clubs, Restaurants, air lines, Institutions, Super markets and Companies
• Launch / Implementation of promotional programs
• Directly involve in sales
• Search for new customers and conversion of non-buyers for exclusive deal
• Daily, weekly and monthly sales review with General Manager S&D and assist in territory sales forecasting
• Regular market visit for product availability and monitoring the cross function of sales field staff
• Keep vigilance attention towards competitor's activities and formulate counter activities
• Monitoring of coverage, Strike rate, drop size on daily basis
• Conduct and organize training session's salesmen, supervisors and merchandisers and giving presentation as training coordinator
• Regular review meeting with supervisors, sales officers on business issues
• Development of distributor's network including routing, scheduling and training of sales force
• Ensuring continuity of supplies to distributors and improving width of distribution mark

Area Sales Manager - POPULAR FOOD INDUSTRIES - Karachi

(1990-01 - 1994-12)

• Sales forecasting of Popular, Polly, Maza, brand in Karachi market
• Development of sales structure
• Achievement of sales target in the consumer market
• To effectively control and closely monitor the sales team
• Identify and covering most of the distribution channels for ensuring maximum product availability at the consumer end, Sales forecasting of each territories based on territory potential on annual basis with monthly break up Motivate and lead the sales team to ensure the achievement of their monthly, seasonal, annual targets

AREA SALES SUPERVISOR - MONALIZA FRUIT JUICE INDUSTRIES LTD - Karachi

(1987-02 - 1990-01)

• Sales forecasting of Sunkist Juice in Karachi market
• To control the sales team and keep the supply line fully operative in order to maintain availability at outlets
• Providing necessary promotional support by way of Hoarding, Face Sign, Pena flex, Painting etc., to the dealers as per potential
• Maintaining and updating the complete record of dealers and retailers in each territory as per cash credit
• Follow up of outstanding at dealers / retailers' level to ensure quick recoveries

Post Graduate Diploma - Marketing, Sales Promotion, Advertising - Institute of Management Science

Post Graduate Diploma - Product and sales Management - Institute of Management Science

M.B.A - Marketing