Nehal Ali

Technical SEO Specialist with 10+ years of experience helping businesses improve search visibility, technical website performance and sustainable organic growth.

My expertise spans Technical SEO, On-Page SEO, SEO Audits, Keyword Research, website architecture, internal linking, structured data, Core Web Vitals and search performance analysis. I also keep my SEO strategies aligned with the evolving search landscape, including AI-powered search experiences, Answer Engine Optimization (AEO) principles and Generative Engine Optimization (GEO) best practices where appropriate.

Beyond improving rankings, I focus on creating technically sound, user-friendly websites that support stronger engagement and business outcomes. My work often involves collaborating with developers, content teams and stakeholders to improve crawlability, indexability, search relevance, user experience and conversion opportunities through data-driven SEO recommendations.

I am currently available for freelance SEO projects, agency white-label support and long-term collaborations. Whether you need technical SEO improvements, website audits, AI-aware SEO guidance or ongoing optimization, I'd be happy to help.

Freelance SEO Specialist | Mar 2026 – Present

• Conduct comprehensive Technical SEO audits covering crawlability, indexability, structured data, Core Web Vitals and website architecture.

• Develop and implement Technical SEO, On-page SEO and content optimization strategies aligned with search intent and business goals.

• Optimize websites for modern search experiences, including AI-powered search visibility through entity optimization, structured content and AEO/GEO best practices where appropriate.

• Improve multilingual and international SEO performance using scalable site architecture and hreflang implementation.

• Collaborate with business owners and development teams to improve search visibility, user engagement and conversion opportunities.

Technical SEO Lead | Jun 2025 – Mar 2026 | FaizanTech Solutions

• Led technical SEO audits and resolved critical crawlability, indexing, structured data and website architecture issues.

• Improved Core Web Vitals and technical performance, enhancing search visibility and user experience.

• Planned multilingual and international SEO strategies across multiple markets.

• Supported optimization for AI-powered search experiences by strengthening entity relationships, structured content and technical SEO foundations.

• Worked closely with SEO, product and development teams to deliver high-impact technical improvements that supported both organic growth and conversion opportunities.

Senior SEO Executive | Jan 2018 – Jun 2025 | FaizanTech Solutions

• Scaled a content platform from 6K to 200K+ monthly organic visits across English and Urdu markets.

• Grew an education platform from approximately 7K to 200K+ monthly users, successfully managing domain migrations while maintaining search performance.

• Built and scaled new web platforms using Technical SEO, content strategy and structured search optimization.

• Increased monthly mobile app downloads from 20K to 100K+, contributing to multi-million lifetime installs through integrated SEO and ASO initiatives.

• Contributed to an international growth campaign that generated approximately 4 million additional app downloads within one year.

• From 2023 onwards, supported SEO initiatives for emerging AI-powered search experiences by improving content structure, entity signals and topical authority while working with content and product teams to enhance user engagement and conversion opportunities.

Product Owner (Internal Assignment) | Jan 2017 – Dec 2017 | FaizanTech Solutions

• Conducted market research and competitor analysis to identify product opportunities and feature priorities.

• Created wireframes, feature documentation and functional requirements for design and development teams.

• Coordinated product development, testing, launch preparation and release management.

• Supported App Store Optimization (ASO), SEO-friendly landing pages and marketing initiatives that improved product visibility and user adoption.

• Successfully launched the Kalma & Dua App, exceeding initial download and engagement expectations.

SEO Executive | Jun 2015 – Jan 2017 | FaizanTech Solutions

• Executed On-page and Off-page SEO campaigns to improve search visibility and keyword rankings.

• Conducted keyword research, competitor analysis and content optimization aligned with search intent.

• Improved internal linking, metadata and technical SEO elements to enhance crawlability and indexing.

• Supported sustainable backlink acquisition and collaborated on large-scale international SEO projects.

SEO and SMO Executive | Nov 2014 – Jun 2015 | S.D.Zaid International

• Executed On-page and Off-page SEO campaigns to improve organic visibility.

• Conducted competitor analysis and keyword research focused on seasonal and promotional search trends.

• Managed backlink acquisition and supported optimization of coupon and deals pages.

• Promoted content across social media channels to improve reach, engagement and audience growth.

Junior SEO and SMO Executive (Internship) | Mar 2014 – Jun 2014 | Qineqt Pk Pvt Ltd

• Assisted with Off-page SEO, including directory submissions, citations, profile creation and manual outreach.

• Promoted editorial content across social media platforms to improve visibility and audience reach.

• Built a strong foundation in digital publishing SEO, understanding the importance of content freshness, authority and high-quality backlinks for competitive search markets.

Bachelor's in Commerce - Commerce