Shadab Ansari

Performance marketer with hands-on Meta Ads experience running and optimizing campaigns for ecommerce and D2C brands. Builds every campaign on research first — competitor analysis, buyer personas, and creative angles — then tracks CTR, CPC, CPM, and ROAS to diagnose where performance is leaking and test structured fixes. Comfortable owning campaign structuring, audience targeting, and creative testing end to end.

Seeking a Performance Marketing Executive role to run campaigns at scale with the same research-driven, analytical approach.

Performance Marketing Intern - Digital Zilaa

3-Month Internship

• Ran and monitored live Meta Ads campaigns, tracking CTR, CPC, CPM, and ROAS daily to flag underperformance early.
• Conducted audience research and built targeting sets using interest, behavior, and lookalike data for ecommerce accounts.
• Studied competitor creatives and ad angles via Meta Ads Library, translating findings into creative-testing recommendations.
• Analyzed campaign- and ad-set-level data to identify which creatives and audiences drove efficiency; shared findings with the creative team.
• Structured and launched creative tests across angle, hook, and format variations to compare ad-set performance.
• Compiled campaign performance reports summarizing KPI trends for internal review.

Matriculation - Science (2022-01 - 2024-12)

Intermediate - Computer Science (2024-01 - 2026-12)