Shahbaz Javed

Spearheaded end-to-end SEO strategy for B2B technology websites, driving sustainable organic growth through technical SEO, semantic SEO, content optimization, and authority-building initiatives. Designed and implemented a Semantic SEO framework by developing topical clusters, entity-based content architecture, and search intent mapping, resulting in improved topical authority and higher keyword visibility. Optimized websites for AI Search by implementing Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) strategies, improving content discoverability across Google AI Overviews, ChatGPT, Perplexity, and other AI-powered search platforms.

SEO Executive (Search Engine Optimization Specialist) - ETS (Enterprise Technology Solutions) Pvt Ltd. - Lahore, Pakistan

(2025-12)

• Spearheaded end-to-end SEO strategy for B2B technology websites, driving sustainable organic growth through technical SEO, semantic SEO, content optimization, and authority-building initiatives.
• Designed and implemented a Semantic SEO framework by developing topical clusters, entity-based content architecture, and search intent mapping, resulting in improved topical authority and higher keyword visibility.
• Optimized websites for AI Search by implementing Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) strategies, improving content discoverability across Google AI Overviews, ChatGPT, Perplexity, and other AI-powered search platforms.
• Conducted comprehensive technical SEO audits using Screaming Frog, Google Pagespeed Insight and Google Search Console, identifying crawlability, indexability, Core Web Vitals, structured data, canonicalization, XML sitemap, and internal linking issues while collaborating with development teams to implement technical enhancements.
• Performed in-depth competitor intelligence, including backlink profiling, content gap analysis, keyword gap analysis, and SERP benchmarking, to uncover strategic opportunities within the B2B software and technology sector.
• Led keyword research for high-commercial-intent B2B search queries, creating topical maps and content strategies aligned with user intent, business objectives, and semantic search principles.
• Executed high-authority off-page SEO campaigns, including strategic link acquisition, guest posting, digital PR outreach, and backlink quality management to strengthen domain authority and organic visibility.
• Implemented and validated Schema Markup (Organization, Service, FAQ, Review, and Breadcrumb) to enhance rich search results and improve AI-driven content interpretation.
• Monitored SEO performance using Google Analytics 4 (GA4), Google Search Console, Ahrefs, and Screaming Frog, delivering actionable insights through performance reporting, keyword tracking, and technical SEO analysis.
• Stayed ahead of Google's algorithm updates, AI search trends, and evolving SEO best practices, continuously refining strategies to maximize search visibility and long-term organic growth.

Search Engine Optimization Instructor - Xontech Solutions - Toba Tek Singh, Pakistan

(2021-05 - 2024-10)

• Designed and delivered SEO training sessions covering on-page, off-page, and technical SEO
• Created easy-to-understand course materials, presentations, and real-world SEO project examples
• Taught keyword research, competitor analysis, content optimization, and link building techniques
• Guided students on how to use SEO tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, and Screaming Frog
• Provided one-on-one mentorship and feedback to help learners implement SEO strategies effectively
• Supported students in applying SEO techniques to real websites or business cases
• Promoted a hands-on, practical learning approach to build real-world SEO skills

Freelancer on Upwork (SEO+WordPress Web Development) - Upwork (Freelancer) - Toba Tek Singh, Pakistan

(2022-05)

• Designed and developed responsive, SEO-optimized websites using WordPress
• Implemented technical SEO best practices during development (site speed, mobile-friendliness, structured data, etc.)
• Customized themes and plugins to meet client goals and ensure clean, crawlable code
• Created SEO-friendly site structures, including internal linking and optimized navigation
• Built landing pages and blog templates optimized for search intent and user experience
• Performed regular SEO audits and implemented on-page and technical improvements
• Improved website speed and Core Web Vitals using caching, image optimization, and clean code practices

Matriculation - Pre Medical - Prime Roots Public Boys High School (2011-07 - 2013-07)

Intermediate - General Science - Islamia College of Commerce (2013-09 - 2015-09)

BS (hons) - Computer Science - Virtual University (2015-10 - 2019-10)