Shahnam Qadeer

SEO Specialist with 5+ years of hands-on experience optimizing WordPress, Shopify, and e-commerce websites, with particular experience supporting businesses in the surgical-instrument industry. Experienced across keyword research, on-page SEO, technical optimization, content optimization, backlink development, website management, and SEO performance analysis. Proficient with Google Search Console, Google Analytics, Ahrefs, SEMrush, Moz, and Yoast SEO.

SEO Specialist / SEO & Website Consultant at Surgical-Instrument Businesses (2020-01 – Present)

• Executed SEO strategies for websites operating in the surgical-instrument and related B2B industries, focusing on organic visibility, search demand, and product-focused keywords.
• Conducted keyword research and search-intent analysis to identify relevant commercial and informational opportunities aligned with products and services.
• Implemented on-page SEO improvements across page titles, meta descriptions, headings, content, URLs, and keyword targeting to strengthen organic search visibility.
• Optimized website content, articles, and blog pages to improve topical relevance and support organic search growth.
• Managed backlink acquisition and backlink profiles, focusing on relevant and authoritative sources to strengthen off-page SEO.
• Monitored organic search performance through Google Search Console, Google Analytics, Ahrefs, SEMrush, and other SEO tools, identifying opportunities and technical issues.
• Managed and optimized WordPress and Shopify websites, including website content, product/category pages, and general SEO-related improvements.
• Performed ongoing website maintenance and SEO checks to support usability, search visibility, and website performance.
• Researched competitors and SERPs to identify keyword opportunities, content gaps, and areas for improving search visibility.
• Supported businesses with SEO-focused content creation, editing, proofreading, and optimization.

Quality Assurance Consultant at Surgical-Instrument Industry (2018-01 – 2018-12)

• Supported quality-assurance activities within the surgical-instrument industry.
• Applied attention to detail, quality-control processes, documentation, and process consistency.
• Developed industry knowledge that later supported work with surgical-instrument businesses and their digital/SEO requirements.

Bachelor of Arts in BA – University of the Punjab (2015-01)

Intermediate in Computer Sciences in ICS – Islamia College (2012-01)