Shahrukh Sheikh

With over 13 years of experience in Pakistan’s dynamic digital landscape, I specialize in driving digital product innovation, business analysis, and large-scale digital transformation initiatives. My journey has taken me through leadership roles at top-tier organizations, including Jazz (Mobilink), Telenor Pakistan, PTCL Group (Ufone), and Nayatel.

Throughout my career, I have been instrumental in enabling businesses to fulfill their ambitions of becoming comprehensive digital lifestyle partners. By leveraging cutting-edge technologies and a user-focused approach, I have consistently delivered impactful solutions that enhance customer experience and drive organizational growth.

Key Achievements

> Jazz World Transformation:

Spearheaded the shift of Pakistan’s largest SIM-care app to a SIM-OSA model.

> ROX App Development:

Launched Pakistan’s first Gen Z-targeted lifestyle app, redefining digital engagement for younger demographics.

> Digital BSS Stack Implementation:

Led the deployment of Pakistan’s first fully digital Business Support System (BSS), streamlining operations.

> Jazz & Warid BSS Merger:

Played a pivotal role in the seamless integration of two major telecom infrastructures.

> AI/ML-Based Loan Services:

Introduced innovative loan solutions powered by AI/ML, driving financial inclusion and customer accessibility.

I am passionate about using technology to solve complex problems, deliver exceptional digital products, and create transformative business outcomes. Let's connect to explore opportunities to innovate and excel in the ever-evolving digital space.

With over 13 years of experience in Pakistan’s dynamic digital landscape, I specialize in driving digital product innovation, business analysis, and large-scale digital transformation initiatives. My journey has taken me through leadership roles at top-tier organizations, including Jazz (Mobilink), Telenor Pakistan, PTCL Group (Ufone), and Nayatel.

MBA (Marketing) & B.Sc. Electrical Engineering (Telecom)