Shahzaib Joyia

Developed and executed real estate social media strategies, increasing engagement by up to 25% through targeted property-focused content Analyzed performance metrics (reach, impressions, leads) to optimize campaigns and improve audience conversion Collaborated with sales and marketing teams to promote listings, projects, and campaigns aligned with business goals

Social Media Executive - Big Buzz Marketing Real Estate & Builders - DHA, Lahore, Pakistan

(2022-08 - 2023-03)

• Developed and executed real estate social media strategies, increasing engagement by up to 25% through targeted property-focused content
• Analyzed performance metrics (reach, impressions, leads) to optimize campaigns and improve audience conversion
• Collaborated with sales and marketing teams to promote listings, projects, and campaigns aligned with business goals
• Strengthened audience targeting and content planning, driving consistent follower growth and enhanced brand visibility in the real estate market

Content Curator - XiQ.Inc - Lahore, Pakistan

(2020-08 - 2020-10)

• Curated, organized, and managed digital content to ensure quality, relevance, and consistency
• Researched and sourced engaging material aligned with brand voice and audience needs
• Developed strong research, analytical, and content evaluation skills
• Gained hands-on experience with content management systems (CMS) and publishing tools

MSc - International Business - University of Hertfordshire, United Kingdom (2025-07-18)

BA(HONs.) - Mass Communication (Print & Electronic Media) with Minor in Political Science - Forman Christian College (A Chartered University) Lahore (2022-07-14)