Sheikh Minhaj Uddin

Merchandising & Product Development professional with 12+ years of experience in the denim industry, currently leading end-to-end product development for international brands. Proven track record in driving commercial costing strategies, managing key buyer accounts, and ensuring on-time bulk delivery. Strong leadership experience in managing teams, optimizing margins, and strengthening long-term client partnerships.

Senior Merchandising & Sr. Product Development (Deputy Manager) - Siddiqsons Limited

(2021-01)

• Lead and supervise merchandising team managing end-to-end product development for key international buyers.
• Coordinate with production, washing, quality, sourcing, and export teams to ensure smooth execution and on-time shipment.
• Oversee complete product lifecycle from development to shipment for major international accounts and maintaining strong buyer relationships for repeat business.
• Currently Managing Key Accounts: Carhartt, Gloria Jeans, Befree

Merchandiser – Product Development - Denim Prive'

(2019-01 - 2021-12)

• Ensure products meet buyer specifications and approved samples.
• Support new product development and sampling for upcoming seasons.
• Ensure on-time shipment as per buyer schedule.
• Key Accounts Managed: OVS, MANGO

Assistant Merchandiser - Denim International

(2014-01 - 2019-12)

• Coordinated fabric & trims sourcing.
• Followed up on sampling and production approvals
• Managed buyer comments and corrective actions.
• Key Accounts Managed: OVS, Lefties

Auditor (Q.A EXTERNAL) - Denim International

(2014-01 - 2015-12)

BBA - Marketing - SIMT

B.A. - University of Sindh (2018-12)