Shiwety Dawani

Detail-oriented marketing graduate with a proven track record in social media growth, content strategy, and CSR campaign execution. Skilled in translating brand goals into engaging content across digital platforms, with hands-on experience driving measurable engagement metrics. Proficient in Adobe Photoshop, Canva, and Figma.

Currently expanding into email marketing through HubSpot certification. Seeking a full-time role in marketing, content creation, or brand management where performance and creativity are valued.

Social Media Intern - Sinotrans Logistics Pakistan (Pvt) Ltd

(2024-12 - 2025-02)

• Drove 30%+ growth in LinkedIn impressions through strategic content planning and consistent audience engagement.
• Achieved 80% engagement uplift via targeted posts, interactive content, and active community management.
• Designed brand-aligned marketing materials using Adobe Photoshop, Canva, and Figma to strengthen visual identity.

Research: Consumer Perception of Animated Advertising - Sybrid Private Limited

(2024-01 - 2024-12)

Capstone Project (FYP)

• Designed and conducted mixed-method research (quantitative + qualitative) across age groups in Karachi to study animated advertising effectiveness.
• Extracted key insights on consumer preferences, emotional triggers, and purchase intent to inform campaign strategy.
• Delivered strategic recommendations to optimise advertising targeting and creative direction.

BBA - Marketing - Institute of Business Management (IoBM) (2020-09 - 2025-01)