Shiza Javed

Results-driven digital marketing professional leading end-to-end brand growth strategies across multiple industries. Responsible for organic growth, paid performance marketing, and content strategy.

Marketing Executive at Xprologic (2025-05 – Present)

• Led end-to-end digital marketing strategies across multiple industries, driving organic growth and paid performance results.
• Developed and executed monthly content calendars aligned with brand positioning and business goals.
• Managed complete organic social media operations, including daily stories, engagement, and community management.
• Planned, launched, and optimized Meta ad campaigns focused on conversions, traffic, and brand awareness.
• Monitored analytics, conducted A/B testing, and implemented data-driven optimizations to improve ROI.
• Developed SEO-optimized web content, landing page copy, and brand messaging aligned with overall strategy.
• Contributed strategic input on website structure, UX, and brand positioning.
• Collaborated with design and development teams to ensure cohesive brand execution.
• Designed and executed email marketing campaigns, including automated flows and promotions.
• Managed client communication and performance reporting.
• Coordinated influencer marketing, PR initiatives, and supervised brand/product shoots.

Social Media Executive at QD Pakistan (2024-05 – 2025-05)

• Managed social media accounts for company and clients.
• Developed and executed strategic content calendars aligned with marketing objectives.
• Designed and created high-performing social media content, including posts and Reels, to increase engagement and reach.
• Collaborated with creative teams to deliver cohesive, brand-aligned visuals.
• Produced SEO-optimized website and blog content.
• Planned and optimized organic and paid social campaigns to achieve KPIs.
• Analyzed performance data to improve campaign effectiveness.
• Managed influencer collaborations, PR initiatives, client launches, and communications.
• Supported the management and optimization of content calendars for company and client accounts.
• Designed social media posts, videos, and stories using Canva, aligned with brand guidelines.
• Collaborated with the design team.
• Wrote engaging captions and ad copy consistent with brand voice and messaging.
• Created trend-driven Instagram Reels.
• Participated in client meetings and supported strategic planning discussions.

Social Media Intern at QD Pakistan (2024-02 – 2024-04)

Bachelor's in Media Science – IQRA UNIVERSITY (2022 – 2026)

Intermediate – MEHRAN DEGREE COLLEGE (2021)

Matriculation – USMAN PUBLIC SCHOOL (2018)