Sidra Abid

Creative and results-driven Content Writer, Graphic Designer, and Social Media Manager with 3 years of hands-on experience building engaging digital content and brand visuals. Skilled in developing compelling copy, eye-catching graphics, and data-informed social media strategies that increase audience engagement. Proven ability to manage multiple platforms, plan content calendars, and maintain consistent brand voice.

Experienced in collaborating with teams and meeting deadlines in fast-paced environments. Adept at analyzing performance insights to optimize campaigns and drive growth. Passionate about creating impactful digital experiences that strengthen brand presence.

Content Writer - Opportunities Circle - Remote

(2022-08 - 2023-08)

• Created engaging blog posts, website content, and social media captions to improve brand visibility and audience engagement.
• Learned advanced content planning, audience targeting, and performance optimization.
• Researched trending topics and created engaging content ideas.
• Wrote SEO-friendly articles, product descriptions, and promotional content.

Social Media Assistant - Remote

(2023-09 - 2024-08)

• Assisted in managing social media accounts and responding to audience messages and comments.
• Helped design basic graphics and scheduled posts for different platforms
• Monitored engagement metrics and supported campaign execution.
• Conducted competitor and trend research to improve content strategy.
• Developed strong communication, teamwork, and time management skills

Graphic Designer and Event Manager / Organizer - International Islamic University Islamabad - Islamabad

(2024-09)

• Design visually appealing graphics, social media creatives, and marketing materials aligned with brand identity.
• Assisted in maintaining brand consistency across all digital platforms.
• Designed social media posts, banners, and marketing materials using Canva and Adobe tools.

Masters (MS) - Political Science - International Islamic University (IIUI), Islamabad (2027)

Masters (M.A) - International Relations - International Islamic University (IIUI), Islamabad (2015)

Bachelors - Political Science, Physical Education - University of Punjab, Lahore (2013)

Intermediate - Rawalpindi Board, Islamabad (2011)