HOD Media Marketing & Instructor at Nexskill Trainings (2021-12 – Present)
- Lead digital marketing training programs with an 87% student success rate in industry placements.
- Manage and execute SEO, PPC, Meta Ads, and AI-powered marketing automation campaigns for Nexskill and its Projects
- Develop and deliver curriculum on CRM tools (HubSpot, SAP, Microsoft Dynamics), GA4, GTM, and digital strategy.
- Mentor students and professionals, fostering skills in growth marketing and analytics.
- Plan and optimize multi-channel campaigns (Google Ads, Facebook, LinkedIn) for diverse clients.
- Implement marketing automation and CRM solutions, improving lead generation by 40%.
- Provide data-driven insights using Google Analytics and Tag Manager.
DMM Trainer and Mentor at Generation (Partnered with Microsoft & NeXskill) (2022-11 – 2023-09)
- Guided youth in Pakistan's first free employability program, supporting 6-month apprenticeships.
- Delivered training on digital marketing, CRM, and job readiness, contributing to high placement rates.
- Mentored youth in 6-month employability apprenticeships
- Trained on digital marketing, CRM & job readiness
- Supported high placement outcomes
- Supported Students to get projects/jobs through Fiverr, upwork, freelancer and linkedin
- Trained Students to Earn through Pakistani Ecom platforms e.g, Markaz, HHC, Daraz
Marketing Assistance Specialist at Nawaz Bhatti Law Associates (2023-10 – Present)
- Managed digital presence, content strategy, and lead generation for legal services.
- Implemented CRM and automated marketing workflows.
Marketing Director at Explore Global Ltd (2018-12 – 2019-02)
Developed branding and e-commerce strategies, improving customer journey and revenue growth.
- Built branding & e-commerce strategies
- Improved customer journey & revenue growth
Digital Performance Director at Emenac Inc (2015-02 – 2018-11)
- Led digital strategy, social media, and performance marketing for multiple business units.
- Built and mentored teams in SEO, SEM, content, and paid media.
- Built teams for SEO, SEM, content & paid media
- Drove growth across multiple business units
Marketing Director at SenServe Limited (2014-02 – 2016-01)
Developed branding and e-commerce strategies, improving customer journey and revenue growth.
- Managed on-page/off-page SEO, content, and sales analysis for UK clients.
- Built branding & e-commerce strategies
- SEO + ASO + Paid Campaigns handling for inhouse and Client Projects
- Improved customer journey & revenue growth
SEO Specialist at MintTwist (FINN Partners UK, UAE, Dubai) (2012-01 – 2014-01)
- Executed technical SEO, content, and analytics for international clients.
- Delivered strategic consulting, optimization, and content for UK-based clients.
