Sidra Sadaf

Digital Growth Marketing Trainer with Nexskill, Microsoft/Generation, and Google, with a proven 87% student success rate in industry placements. Led growth marketing projects with a 90% success rate, driving measurable business results. Certified in SEO, PPC, Meta Ads, and AI-powered marketing automation. Proficient in CRM platforms and skilled in data-driven marketing, campaign management, and performance analytics. Strong analytical and strategic thinking backed by MS Business Economics.

HOD Media Marketing & Instructor at Nexskill Trainings (2021-12 – Present)

• Lead digital marketing training programs with an 87% student success rate in industry placements.
• Manage and execute SEO, PPC, Meta Ads, and AI-powered marketing automation campaigns for Nexskill and its Projects
• Develop and deliver curriculum on CRM tools (HubSpot, SAP, Microsoft Dynamics), GA4, GTM, and digital strategy.
• Mentor students and professionals, fostering skills in growth marketing and analytics.
• Plan and optimize multi-channel campaigns (Google Ads, Facebook, LinkedIn) for diverse clients.
• Implement marketing automation and CRM solutions, improving lead generation by 40%.
• Provide data-driven insights using Google Analytics and Tag Manager.

DMM Trainer and Mentor at Generation (Partnered with Microsoft & NeXskill) (2022-11 – 2023-09)

• Guided youth in Pakistan's first free employability program, supporting 6-month apprenticeships.
• Delivered training on digital marketing, CRM, and job readiness, contributing to high placement rates.
• Mentored youth in 6-month employability apprenticeships
• Trained on digital marketing, CRM & job readiness
• Supported high placement outcomes
• Supported Students to get projects/jobs through Fiverr, upwork, freelancer and linkedin
• Trained Students to Earn through Pakistani Ecom platforms e.g, Markaz, HHC, Daraz

Marketing Assistance Specialist at Nawaz Bhatti Law Associates (2023-10 – Present)

• Managed digital presence, content strategy, and lead generation for legal services.
• Implemented CRM and automated marketing workflows.

Marketing Director at Explore Global Ltd (2018-12 – 2019-02)

Developed branding and e-commerce strategies, improving customer journey and revenue growth.

• Built branding & e-commerce strategies
• Improved customer journey & revenue growth

Digital Performance Director at Emenac Inc (2015-02 – 2018-11)

• Led digital strategy, social media, and performance marketing for multiple business units.
• Built and mentored teams in SEO, SEM, content, and paid media.
• Built teams for SEO, SEM, content & paid media
• Drove growth across multiple business units

Marketing Director at SenServe Limited (2014-02 – 2016-01)

Developed branding and e-commerce strategies, improving customer journey and revenue growth.

• Managed on-page/off-page SEO, content, and sales analysis for UK clients.
• Built branding & e-commerce strategies
• SEO + ASO + Paid Campaigns handling for inhouse and Client Projects
• Improved customer journey & revenue growth

SEO Specialist at MintTwist (FINN Partners UK, UAE, Dubai) (2012-01 – 2014-01)

• Executed technical SEO, content, and analytics for international clients.
• Delivered strategic consulting, optimization, and content for UK-based clients.

MS in Business Economics – School of Economics