Sitara Qadir

Content Editor and Specialist with 6+ years of experience managing end-to-end content operations across diverse industries and formats. Proven ability to lead cross-functional teams, monitor performance, streamline workflows, and maintain quality standards across high-volume, multi-project environments. Combines strong editorial expertise with operational and analytical skills to drive content accuracy, team productivity, and consistent delivery at scale.

Content Editor – SEO Department - PNC SOLUTIONS PAKISTAN - Karachi, Sindh

(2026-01)

• Edit and refine articles across diverse niches and industries for clarity, accuracy, and SEO alignment, ensuring all published material meets quality and brand standards
• Execute strategic anchor text placement within articles to support link-building initiatives while maintaining natural readability and tone
• Track writer productivity and deadlines using TLA (The Link Agent), maintaining workflow visibility and ensuring timely delivery across concurrent projects
• Manage editorial quality across multiple concurrent articles, collaborating with the SEO team to meet deadlines and content objectives

Content Specialist – Creative and Scope Writing - INTERSYS LTD. - Karachi, Sindh

(2024-01 - 2025-12)

• Led developmental editing and story development for multiple simultaneous eBook projects, shaping complete narrative frameworks including character arcs, plot structures, and thematic direction that consistently achieved high client satisfaction ratings
• Streamlined the editorial workflow by translating client briefs into structured outlines and revision plans, reducing revision cycles and accelerating time-to-publication while maintaining publication-ready quality standards
• Provided editorial leadership and manuscript guidance to a cross-functional team of 10–15 writers, editors, and designers, tracking productivity and deadlines via Trello and Orderdesk to ensure consistent on-time delivery
• Monitored team performance and workflow health using Excel and Google Sheets, generating structured reports to identify bottlenecks and maintain quality standards across simultaneous projects

Senior Executive – Scope Writing - INTERSYS LTD. - Karachi, Sindh

(2023-01 - 2023-12)

• Evaluated and developed structured book outlines across diverse genres, establishing chapter frameworks and narrative elements that ensured story cohesion and logical progression for fiction and nonfiction titles
• Strengthened content accuracy and reader engagement through comprehensive editorial research supporting world-building, historical authenticity, and topic credibility
• Collaborated with design teams to align visual elements with written content, elevating overall eBook presentation and consistency

Senior Executive – Creative Writing - INTERSYS LTD. - Karachi, Sindh

(2021-11 - 2022-12)

• Reviewed client requirements from call recordings and translated them into actionable editorial outlines with aligned information flow, providing clear direction for content development teams
• Edited and refined long-form content to meet target audience expectations, designated writing styles, and brand voice consistency
• Maintained consistent on-time delivery across multiple projects through effective deadline management and proactive stakeholder communication

Content Writer - GLOBALOID - Karachi, Sindh

(2019-09 - 2021-11)

• Produced and edited SEO-optimized content across multiple niches including cryptocurrency, healthcare, travel, and skincare, applying keyword strategies to improve search visibility and engagement
• Designed and wrote copy for infographics, translating complex topics into visually engaging, audience-friendly formats
• Maintained brand voice and stylistic consistency across diverse client deliverables, including blogs, articles, newsletters, marketing materials, and infographics

Post-Graduate Diploma - Biotechnology (Genetic Engineering) - UNIVERSITY OF KARACHI

BS - Biotechnology (Genetic Engineering) - JINNAH UNIVERSITY FOR WOMEN