Performance Marketing Specialist
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Performance Marketing Specialist with over seven years of combined experience in digital design, e-commerce marketing, and paid media optimisation. Strong expertise in Meta Ads, Shopify management, Klaviyo email automation, and SEO-driven content creation. Proven experience working with US and Australian brands to improve traffic, engagement, and conversion rates through data-driven strategies. Currently expanding expertise in Salesforce CRM, customer journey mapping, and neuromarketing.
Digital Marketing Designer at Discretelogix (Private) Limited (2020-03 – Present)
During this role, progressed from Graphic Designer to Digital Marketing Designer. Designed newsletters, promotional emails, and branded campaign visuals. Created static graphics, reels, carousel posts, banner ads, and thumbnails using Adobe Creative Suite and Canva.
Managed content publishing across Instagram, Facebook, Pinterest, LinkedIn, and Medium, resulting in a 25% increase in engagement. Planned and executed product photography and editing for US- and Australia-based e-commerce brands in the leather fashion sector. Currently responsible for building and optimising Klaviyo flows, including Welcome, Abandoned Cart, and Win-back campaigns, improving email open rates by approximately 20%.
Manage end-to-end Meta Ads campaigns for a US-based Shopify brand with a monthly ad spend of over $500, increasing website traffic by 30%. Plan and optimise full-funnel TOF, MOF, and BOF campaigns with continuous A/B testing.
Shopify storefront updates, including banners, collections, landing pages, and CRO improvements. Create SEO-optimised articles and landing pages supported by LinkedIn and Medium backlink strategies. Plan monthly content calendars, sales campaigns, and cross-channel promotions. Produce performance reports covering paid ads, email marketing, and sales metrics. Reduced creative production time by 30% through the effective use of AI tools.
Graphic Designer at Blackbox Labz (2017-01 – 2020-02)
Designed brand identities, marketing collateral, brochures, and digital creatives for multiple clients. Produced digital assets for online marketing campaigns and mobile app store listings. Maintained and improved visual consistency across platforms and brand touchpoints.
Junior Editor and Designer / Compositor at DevSpot and Unicorn Black (2015-03 – 2016-12)
Edited and composited video content for web and television productions, including the animated TV series Burka Avenger. Designed UI/UX wireframes and layout mockups. Provided creative and technical support to production and design teams.
Master of Science in Computer Science – Preston University (2014 – 2016)
