Sunil Meghwar

Performance Marketing Executive with hands-on experience managing paid media campaigns across Google Ads, Meta Ads, GA4, and Shopify for a growing D2C e-commerce brand. Improved ROAS from 3.1x to 7.3x within two weeks through creative and audience targeting optimization. Entrepreneurial founder who independently built and operated a coaching center for two years, combined with self-taught data analytics skills (Excel, SQL, Power BI) and a multidisciplinary academic foundation in psychology, economics, and behavioral science.

Seeking to apply a data-driven, behavior-first approach to performance marketing and growth-focused roles.

Performance Marketing Executive at AK Galleria (2026-06 – Present)

• Plan and manage paid media campaigns across Google Ads and Meta Ads, overseeing $5,000 in monthly ad spend across two platforms
• Improved ROAS from 3.1x to 7.3x within a two-week period by rebuilding underperforming ad creatives and refining audience targeting
• Reduced CPA by 8% through continuous funnel analysis and creative testing
• Own GA4 tracking infrastructure, including event configuration and funnel analysis, to ensure accurate attribution across the customer journey
• Manage Shopify storefront performance, connecting campaign data directly to on-site conversion and revenue outcomes
• Build performance dashboards in Excel (Power Query, pivot tables) to translate raw campaign data into actionable insights for stakeholders

Founder & Operations Manager at Sunil Mahesani Coaching Center (2022-10 – 2024-08)

• Founded and independently operated a coaching center for nearly two years, managing curriculum design, faculty recruitment, admissions, and day-to-day operations
• Maintained a 90%+ student satisfaction rate across multiple student cohorts
• Owned full financial administration, including budgeting, cost control, and stakeholder reporting

Independent Trader at Self-Employed (2024-09 – Present)

Actively trade equities, commodities, and cryptocurrency using technical analysis, macroeconomic research, and structured risk management; manage a live account with a disciplined, swing-trading approach.

Entrepreneur at Self-Employed

Founded and operated additional small businesses spanning e-commerce retail and food & beverage, gaining hands-on experience in business development, partnerships, and operations.

BS in Social Sciences and Liberal Arts – Institute of Business Administration (IBA) (2015 – 2019)