Syed Abbas Ali

WordPress developer with 6+ years building and shipping production websites, custom PHP/MySQL CMS platforms, and WordPress solutions for clients across Saudi Arabia, Pakistan, and international markets. Combines hands-on engineering (custom admin panels, API integrations, database architecture) with SEO, CRO, and client-facing project delivery. Currently building a live food-ordering SaaS platform and a custom CMS portfolio product from the ground up.

Senior WordPress Developer at Company Formation Hub (2024-07 – 2026-02)

• Owned WordPress development end-to-end architecture, custom theming, and deployment for company formation and business consulting sites serving clients across Saudi Arabia.
• Built lead-generation funnels and landing pages using Elementor, custom PHP, and JavaScript, then iterated on them using CRO techniques to improve on-site conversion.
• Integrated Zoho CRM, HubSpot, and third-party APIs to automate lead capture and routing, cutting manual lead handling by 40% and eliminating handoffs between marketing and sales.
• Ran technical SEO audits and implemented fixes for indexing, Core Web Vitals, and organic visibility across the websites.
• Managed hosting, DNS, migrations, backups, and security hardening across multiple client environments.

WordPress Developer at The Brainiac Trend (2019-02 – 2024-02)

• Delivered end-to-end website design and development across the client portfolio, leading cross-functional collaboration with designers and QA to ship device-responsive, production-ready sites.
• Streamlined website maintenance workflows, cutting downtime by 30% through improved back-end management and automated backups (cPanel, FileZilla, AWS).
• Used Google Analytics to drive data-informed UX changes that lifted user engagement by 25% and improved on-site conversion.
• Built WooCommerce sales funnels and lead-gen funnels for business sites, including high-converting landing page design.
• Customized WordPress themes with Elementor and PHP, and integrated APIs to extend site functionality and improve data exchange.
• Trained clients on WordPress CMS management and produced documentation enabling them to self-manage content post-handoff.

Bachelor of Science – Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST) (2016 – 2020)