Social Media Moderator - Abacus Consulting
(2025-10)
- Moderated customer interactions for the DFS JazzCash campaign, ensuring brand and compliance standards.
- Resolved customer queries and escalations with accuracy and speed.
- Maintained high quality standards while efficiently handling large interaction volumes.
- Supported positive brand reputation through effective digital engagement.
Freelance Content Writer (Direct Client Engagements) - Self-Employed
(2023-01)
Work independently and directly with businesses and educational platforms without relying on outsourcing marketplaces such as Upwork or Fiverr delivering high-output, quality-driven content across diverse subject areas.
- Consistently produced a high volume of long-form and SEO-optimized content each month, sustaining output across multiple consecutive engagements without any decline in quality.
- Established direct working relationships with 5+ companies and platforms, securing repeat and referral-based projects rather than one-off marketplace gigs a reflection of client trust and retention.
- Applied advanced SEO strategies across all deliverables, contributing to measurable gains in organic visibility for client platforms.
- Developed e-learning modules, tutorials, and assessment content for diverse audiences, collaborating directly with subject-matter experts to ensure technical accuracy.
- Managed multiple concurrent client accounts independently, demonstrating strong time management and self-directed project ownership.
Branch Manager - RCDP Microfinance - Sambrial, Sialkot
(2018-01 - 2023-11)
- Launched and scaled a newly established branch from inception, building the client portfolio, staff team, and operational systems from the ground up in a previously unserved market.
- Grew branch operations from a standing start of zero clients to an active portfolio of 2,000+ clients, reaching an outstanding loan portfolio of PKR 80 million across 4 active product lines, including SME lending.
- Designed and led on-ground mobilization strategy for the Sambrial, Sialkot market, driving client acquisition and market penetration from a completely fresh branch.
- Recruited, trained, and mentored branch staff, building a field and operations team capable of sustaining rapid client growth while maintaining service quality and compliance standards.
- Ensured regulatory compliance and risk assessment across financial transactions as the branch scaled, safeguarding accuracy and accountability throughout rapid growth.
- Led the branch team to strengthen customer relations and drive overall financial performance under sustained regulatory and performance pressure.
District Manager - NRSP-UPAP
(2016-01 - 2017-12)
- Supervised multiple branches, overseeing loan portfolios and coordinating risk mitigation, compliance, and marketing initiatives across the district.
- Supervised multiple branches and consistently achieved financial growth targets.
- Managed loan portfolios, ensuring risk mitigation and regulatory compliance.
- Provided strategic direction for marketing and customer outreach initiatives.
