Marketing Lead & Business Analyst (Strategic Marketing & Software Integration) at Design International formerly S.A.H Enterprises Inc (2021-09 – Present)
- Managed and optimized multi-channel marketing efforts, including social media, google Ads, and websites development to ensure consistent and impactful brand massaging.
- Strategized and execute comprehensive digital & conventional Marketing campaigns to strengthen brand visibility and reputation.
- Oversaw operations and team management for the company-owned "Karachi Knights" in the Cricket Mega Star League (MSL).
- Led digital and conversational marketing initiative while coordinating team event promotions, and public engagement efforts.
- Conduct enterprises assessment to analyze business processes covered by the software system.
- Developed detail plan to enhance business process efficiency through software implementation and projected profitability milestones.
- Utilize collaboration Agile Scrum project management tools to implement change changes effectively.
- Facilitated effective communication between IT team, implementation teams, and end uses.
- Focusing on initial staff training and providing ongoing learning opportunities.
Assistant General Manager – Marketing (Part-time) Manager Marketing – Non-Fuel Retail Business at Reliance Insurance (2020-06 – 2021-03)
- Brought in multiple major clients and managed them professionally and strategically, achieving client satisfaction.
- Managed marketing campaigns
Manager Marketing – Non-Fuel Retail Business at Hascol Petroleum Limited (2016-10 – 2019-12)
Responsibilities & Achievements in Marketing, Brands, Allied Business / NFR, advertising, Media communication, corporate Arrangements, Business Development & Sales corporate deals of Aviation B2B Sale
- Engineered and deployed integrated marketing programs across high- street, industrial, and retail channels, leveraging FM radio, print media, and on- ground promotions to elevate brand awareness and audience engagement.
- Developed data- driven marketing roadmaps tightly aligned to sales targets, accelerating progress toward overarching corporate objectives.
- Directed brand identity creation and consistency audits, safeguarding a unified look, feel, and voice at every touchpoint.
- Commissioned and interpreted continual market- intelligence studies to anticipate trends and maintain competitive advantage.
- Devised and launched brand building, trade promotion, advertising, and direct-to-consumer initiatives that unlocked growth in core segments.
- Fostered synergy between operations of business units (fuel and lubricants) for optimal outcomes.
- Monitored competitor strategies and market shifts, translating findings into actionable insights.
- Led the development and launch of new NFR initiatives nationwide, including C Stores, tyre care, car washes, lubricant services, coffee offerings, juice bars, food chains, and pharmacy facilities.
- Defined and implemented strategic NFR plans, monitored market trends, and identified growth opportunities.
- Analyzed NFR profitability, addressed gaps, and proposed corrective actions to drive continuous growth.
- Forged strategic alliances with reputed businesses to grow the Allied Business Retail segment and create sustainable revenue streams.
- Streamlined processes, enhanced customer service operations, and implemented technology solutions across allied facilities to boost efficiency and customer retention.
- Successfully established a fully functional marketing & Sales department from the ground up. Achieved rapid brand positioning and market presence.
- Developed marketing strategies, execution roadmaps, and budgets for high- street, industrial, and retail channels.
- Led successful product launches across multiple segments and contributed to the development of high-impact TV commercials
- Delivered comprehensive retail branding solutions and produced year-round marketing collateral to support visibility and engagement.
- Collaborated cross-functionally with internal teams and external partners including retailers, NFR collaborators, and vendors to drive performance and meet key goals.
- Forged strategic partnerships with leading enterprises to expand the Allied Business Retail segment and secure long-term revenue streams.
- Negotiated commercial agreements with beverage and FMCG companies, and secured partnerships for ATMs, branchless banking services, and POS system integration.
Manager brand Marketing, Non-Fuel Retail & Training at Byco Petroleum Pakistan Limited (2015-06 – 2016-03)
- Developed marketing strategies, execution roadmaps, and budgets for high- street, industrial, and retail channels.
- Led successful product launches across multiple segments and contributed to the development of high-impact TV commercials
- Delivered comprehensive retail branding solutions and produced year-round marketing collateral to support visibility and engagement.
- Collaborated cross-functionally with internal teams and external partners including retailers, NFR collaborators, and vendors to drive performance and meet key goals.
- Forged strategic partnerships with leading enterprises to expand the Allied Business Retail segment and secure long-term revenue streams.
- Negotiated commercial agreements with beverage and FMCG companies, and secured partnerships for ATMs, branchless banking services, and POS system integration.
Manager Allied Business & Media Communication at Hascol Petroleum Limited (2007-02 – 2015-05)
- Architected Hascol's Non- Fuel Retail (NFR) and Allied Business roadmap, integrating marketing and media-communication strategies into a single growth blueprint.
- Served as chief media liaison and official spokesperson, cultivating press & TV relationships and directing the high- profile Hascol IPO campaign.
- Stewarded brand identity, launching the "Experience that makes brilliance" and "Future is Hascol" taglines and authoring the Hasmart C- Store Merchandising Manual. Negotiated commercial agreements with beverage and FMCG companies, and secured partnerships for ATMs, branchless banking services, and POS system integration, expanding the Allied Business Retail segment.
- Conceptualized and initiated the Fuel Card program in collaboration with Access Group. Although the deal was not concluded it laid the groundwork for future digital payment and loyalty solutions.
- Published a comparative LPG cost analysis in Gulf & Economics, supplying data- driven insights that informed portfolio decisions.
- Represented Hascol at the Dubai C- Store Connection Forum, engaging global OMC leaders to benchmark best practices and scout innovations.
Food Management System Coordinator at Marks and Spencer ltd London (2002-04 – 2006-11)
- Managed food systems to ensure product availability, led in-store marketing, and supported credit card and loan sales while maintaining customer service and visual merchandising standards.
