Syeda Kinza Ali

I'm a graphic designer who focuses on the creative concept and marketing strategy behind the visuals. I don't just do layout design; I build campaign ideas from scratch, write the ad copy and headlines, and script the narratives. My goal is always to make sure the design looks clean and the marketing message actually hits the right audience.

Social Media & Ad Designer at IB Builders & Developers (2025-01 – Present)

• Designed social media posts and ads meant to attract real estate buyers.
• Wrote promotional copy and headlines to help drive client inquiries.
• Created digital content that matched the company's marketing goals.

Creative Intern (Copy & Art) at Adcom Leo Burnett (2024-01 – 2024-12)

• Brainstormed design and copy ideas for marketing campaigns.
• Made visual moodboards and wrote scripts targeted at specific audiences.
• Worked with the creative team to build promotional content for different brands (e.g. HBL Olper, Marie, ENGRO, Tapal, etc)

Graphic Design Intern (Karachi-Manchester Collaboration) at British Council (OSCH) / University of Karachi (2023-01 – 2023-12)

• Selected for an international creative collaboration between Karachi and Manchester to document South Asian cultural heritage.
• Designed a double-page spread for the "Manachi" culinary book, conceptualizing an interactive cultural calendar and map.
• Researched and mapped South Asian festivals, visually connecting specific countries.

BACHELORS IN DESIGN in GRAPHIC DESIGN – University of Karachi (Department Of Visual Studies) (2020-01 – 2024-12)

INTERMEDIATE in PRE-ENGINEERING – Government College for women, shahrah-e-liaquat (2018-01 – 2020-12)

SCHOOLING in COMPUTER SCIENCE – Education Trust Nasra School (Main Campus) (2018-01 – 2018-12)