Tabarak Mustafa

Developed a Rooh Afza digital activation plan (Asia Cup 2025) across 3 channels and 2 audience segments, boosting campaign reach. Executed a Ramadan influencer marketing and PR campaign, increasing audience engagement by 20%. Contributed to promotional strategy development, improving customer engagement and brand awareness by 15%.

Marketing Intern at Hamdard Pakistan (2025-08 – 2025-09)

• Developed a Rooh Afza digital activation plan (Asia Cup 2025) across 3 channels and 2 audience segments, boosting campaign reach.
• Executed a Ramadan influencer marketing and PR campaign, increasing audience engagement by 20%.
• Contributed to promotional strategy development, improving customer engagement and brand awareness by 15%.
• Conducted usability and competitive analysis of Herbion and Qarshi, identifying 10+ UX and content gaps.
• Optimized Facebook content scheduling for Hamdard Zindagi to improve posting consistency and audience targeting.

Digital Sales Intern at AKD Securities (2025-02 – 2025-03)

• Increased client engagement and retention by 30% by executing personalized CRM-based follow-ups via phone and email.
• Guided 20+ clients daily on investment platforms and trading tools, improving product awareness and customer satisfaction.
• Supported end-to-end client onboarding and maintained timely CRM communication to optimize the customer journey.

Freelancer at Upwork (2023-09 – Present)

• Designed 20+ corporate logos and visual identities aligned with client brand guidelines using Canva and Adobe Photoshop.
• Produced 30+ SEO-optimized blog articles, improving content visibility, organic traffic, and client digital marketing KPIs.
• Developed 50+ professional presentations for business and academic clients, enhancing clarity and communication quality.
• Performed marketing data analysis, reporting, and Excel-based campaign performance tracking, improving data accuracy and efficiency by 25%.

Bachelor of Business Administration (BBA) in Marketing – Institute of Business Management (IoBM) (2022-09 – 2026-06)

Higher Secondary School Certificate – Larkana Board (2020-08 – 2022-06)